Take Their Breath Away: How Imaginative Service Creates Devoted CustomersISBN: 978-0-470-44350-7
Hardcover
304 pages
May 2009
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PART ONE TWELVE TAKE-THEIR-BREATH-AWAY STRATEGIES.
Chapter 1 Animation.
Chapter 2 Reinvention.
Chapter 3 Decoration.
Chapter 4 Camouflage.
Chapter 5 Concierge.
Chapter 6 Partnership.
Chapter 7 Cult-Like.
Chapter 8 Luxury.
Chapter 9 Air.
Chapter 10 Air Defense.
Chapter 11 Scout’s Honor.
Chapter 12 Firefighter.
PART TWO THE TAKE-THEIR-BREATH-AWAY EXECUTION PLAN.
Chapter 13 Insight: Understanding Your Customer.
Chapter 14 Oversight: Assessing Your Launch Pad.
Chapter 15 Spotlight: Choosing a Take-Their-Breath-Away Strategy.
Chapter 16 Foresight: Unearthing Potential Customer Stressors.
Chapter 17 Green Light: Launch Lessons for Leaders.
Notes.
About the Authors.
Thanks!
Bibliography.
Index.
