Staging to Sell: The Secret to Selling Homes in a Down MarketISBN: 978-0-470-44712-3
Paperback
267 pages
June 2009
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Acknowledgments.
CHAPTER 1 Get Set, Go!
CHAPTER 2 The Let-Me-Tell-You-How-I-Work Approach.
CHAPTER 3 Step 1: Meeting Together the First Time.
CHAPTER 4 The Career Book: The Key to Your Credibility.
CHAPTER 5 Prospecting and Uses of the Career Book.
CHAPTER 6 Step 2: The Exclusive Detailed Report.
CHAPTER 7 The Marketing Portfolio.
CHAPTER 8 Recipe for a Sale: Pricing the Property Right.
CHAPTER 9 The Pricing-Your-Home Triangle.
CHAPTER 10 Staging the Property: The Outside Story.
CHAPTER 11 Staging the Property: The Inside Story.
CHAPTER 12 Staging Completion.
CHAPTER 13 Stage Your Life and Work, Too!
CHAPTER 14 Your Journey Toward Success.
CHAPTER 15 The S Factor: Staging Success Stories from ASPs and Their Sellers in the Field.
Appendix: Barb’s Real Estate Words and Tools That Will Work for You!
A Brief History of Staging and the Stage Trademark.
Index.
