The Rudolph Factor: Finding the Bright Lights that Drive Innovation in Your Business
"Whether you're just starting a business or are a seasoned
veteran, The Rudolph Factor provides the guiding light for
continuously stimulating innovation. People are the key, and this
is just the recipe for waking up the creative power within!"
—Frank J. Grimmelmann, Chairman, TGG Holdings
"An insightful approach to unleashing the creativity residing in
a diverse workforce."
—Harvey Shrednick, former CIO, Corning Incorporated
"A must-have for every executive seeking business and career
—Linda Baugh, President of the award-winning American Career Executives
"The Rudolph Factor is a guide for companies seeking
success in an innovative age."
—John Gaudelli, Manager of Business Development, Homestore / Move.com
"A book that sets the new standard for creative and innovative
—Doug Newton, Desert Sage Consulting and member of the Valley Advisory Group
"A must-read for every executive, manager, and employee who
seeks innovation and business success, especially in today's
challenging business environment."
—Martin R. Nason, Partner, B2B CFO, and former senior executive vice president, Vidal Sassoon, Inc.
"It's the operationalizing of the Four Pillars held in
The Rudolph Factor that make this writing invaluable to
virtually any organization who cares about optimizing the
performance of their 'herd.' Cyndi and Craig¿clearly detail
the whys and hows to move your workforce, currently centered around
working with the body, to fully engaging their minds and hearts as
well. An essential read."
—Bruce Cummings, VP Human Resources, Guardian Industries
Foreword E. David Spong.
Foreword David M. Bowman.
CHAPTER 1 The Prevailing Form of Business Cultures.
CHAPTER 2 The Boeing Company and the Impetus for a Cultural Revolution.
CHAPTER 3 Why Rudolph, You Ask?
CHAPTER 4 Nurturing Rudolphs to Maximize Their Innovative Contributions.
CHAPTER 5 Establishing a Team-Based Rudolph Culture.
CHAPTER 6 Redefining Leadership.
CHAPTER 7 Developing a Corporate Constitution.
CHAPTER 8 Creating an Alternative and Aligned Reward Structure.
Epilogue Go Forth—Awaken the Rudolph Within.
About the Authors.
Craig Morningstar is an experienced senior-level executive whose background includes positions at Southwest Airlines and Charles Schwab. He is also an entrepreneur who has founded, operated, and sold several companies.
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