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Search Engine Optimization Bible, 2nd Edition

ISBN: 978-0-470-45264-6
528 pages
April 2009
Search Engine Optimization Bible, 2nd Edition (0470452641) cover image


Detailed, practical guide to increasing your Web traffic through better search results

Wonder how some companies pop up high in search engine rankings? It's all about search appeal. Master the strategies, techniques, and shortcuts in this detailed guide and you can improve your Web site's search rankings and drive the targeted traffic you want to your virtual door. Learn new ways to add social media to the SEO mix, make your site mobile Web-friendly, write SEO tags for maximum exposure, and more.

  • Search Engine Optimization (SEO) is hot; the online advertising market is expected to grow at 34% CAGR between 2005 and 2010, and nine out of ten companies are estimated to be implementing SEO strategies
  • Find out how to get listed in the major search engines, directories, and indexes, and learn strategies for planning and implementing a successful SEO campaign
  • Take advantage of the case studies of readers who implemented the SEO techniques outlined in the first edition of this book and significantly improved search rankings
  • Discover how to target and reach the customers you really want; optimize your site specifically for Google, MSN, or Yahoo!; demystify the role of links and linking in search; implement social media and mobile search optimization; and analyze your SEO efforts to see what works

If you want to make SEO work for you, the new edition of this practical book is what you need to succeed.

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Table of Contents


Part I Understanding SEO.

Chapter 1: Search Engine Basics.

Chapter 2: The Theory of Long Tail Search.

Chapter 3: Creating anSEO Plan.

Part II SEO Strategies.

Chapter 4: BuildingYour Site for SEO.

Chapter 5: Keywords andYourWebSite.

Chapter 6: Pay-per-Click and SEO.

Chapter 7: Maximizing Pay-per-Click Strategies.

Chapter 8: Increasing Keyword Success.

Chapter 9: Understanding and UsingCampaign Targeting.

Chapter 10: Managing Keyword and Pay-per-Click Campaigns.

Chapter 11: Keyword Tools and Services.

Chapter 12: Tagging Your Web Site.

Chapter 13: The Content Piece of thePuzzle.

Chapter 14: UsingC ommunities to Improve SEO.

Chapter 15: Understanding the Role of Links and Linking.

Part III Optimizing Search Strategies.

Chapter 16: Adding Your Site to Directories.

Chapter 17: Pay-for-Inclusion Services.

Chapter 18: Robots, Spiders, and Crawlers.

Chapter 19: The Truth About SEO Spam.

Chapter 20: Adding Social-Media Optimization.

Chapter 21: Mobile Search Engine Optimization.

Chapter 22: Monetizing Traffic As an SEO Strategy.

Chapter 23: Plugging into SEO.

Part IV Maintaining SEO.

Chapter 25: SEO Beyond the Launch.

Chapter 26: Analyzing Success.

Part V Appendices.

Appendix A: Optimization for Major Search Engines.

Appendix B: Industry Interviews.

Appendix C: SEO Software, Tools, and Resources.

Appendix D:Worksheets.



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Author Information

Jerri L. Ledford has been a freelance business technology writer for more than 15 years. Over 750 of her articles, profiles, news stories, and reports have appeared online and in print. She also develops and teaches technology training courses for such companies as IBT Financial, Hewlett Packard, Sony, and CNET. She is the author of fifteen books including Google AdSense for Dummies and Google Analytics 2.0.
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