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The Equation: Applying the 4 Indisputable Components of Business Success

ISBN: 978-0-470-45283-7
240 pages
April 2009
The Equation: Applying the 4 Indisputable Components of Business Success  (0470452838) cover image

Description

More than just another business self-help book, The Equation is a groundbreaking formula that looks at how all business is an art. The book will help business people rethink how they manage their art form and help businesses accelerate their productivity by creating a corporate culture driven by passion and zeal, as art is. The book will help entrepreneurs rethink how they manage their art form and help businesses accelerate their productivity by transforming corporate culture to be driven by passion and zeal, as art is. The Equation (L/A*S=B) reveals a foolproof blueprint for business and life. Readers will learn that, first you have to love what you do (L) and become a highly-skilled artist at it (A), while developing promotional and marketing tools to gather public and professional support (S), which ultimately leads to big business (B).
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Table of Contents

Foreword: The Power and Promise of Innovation by Fenorris Pearson ix

Introduction: The Same 4 Components xiii

THE BLACK SECTION

The Equation

1 A Further Explanation of L/A * S = B 3

2 Why the Color Black? 8

THE RED SECTION

Love What You Do

3 The Definition of Love 13

4 Why the Color Red? 18

5 Passion 20

6 Commitment 26

7 Dedication 32

8 Loyalty 38

9 Consistency 44

THE GOLD SECTION

Art Is Competitive

10 The Definition of Art 53

11 Why the Color Gold? 59

12 Adoration 62

13 Presentation 68

14 Purpose 75

15 Execution 81

16 Excellence 86

THE GREEN SECTION

Support Is Pivotal

17 The Definition of Support 95

18 Why the Color Green? 100

19 Attraction 104

20 Packaging 110

21 Organization 115

22 Imagery 124

23 Movement 131

THE PURPLE SECTION

Business Is Royalty

24 The Definition of Business 139

25 Why the Color Purple? 144

26 Income 148

27 Productivity 155

28 Progress 161

29 Power 166

30 Responsibility 172

THE WORKSHEET

The Equation in Use

31 L/A * S = B 179

Index 205

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Author Information

Omar Tyree is a New York Times bestselling author, entrepreneur, journalist, screenwriter, and public speaker. A renowned business figure, he has published seventeen books, and his articles have been published in the Washington Post, Essence, Upscale, and the Washington Times.

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