Trump University Marketing 101: How to Use the Most Powerful Ideas in Marketing to Get More Customers, 2nd Edition
In Trump University Marketing 101, Second Edition, you'll learn how to:
Master the basics of great marketing to grow your business
Adapt your marketing strategy to difficult economic conditions
Understand customers, competitors, and markets
Discover your target audiences
Position your product or service against the competition
Create a great brand from scratch
Market residential and commercial properties effectively
Develop powerful marketing plans
Increase customer satisfaction
Price your products for maximum profit
Use advertising and the Internet to promote your business
Employ guerrilla marketing techniques
And much more!
PART I How to Build a Powerful Marketing Strategy.
CHAPTER 1 Trump on Marketing.
CHAPTER 2 What Is Marketing?
CHAPTER 3 Building a Marketing Strategy.
CHAPTER 4 Understanding Your Customers.
CHAPTER 5 Measuring and Managing Your Perceived Value.
CHAPTER 6 Understanding Your Competitors.
CHAPTER 7 Understanding Your Organization’s Capabilities.
CHAPTER 8 Understanding Your Overall Competitive Environment.
CHAPTER 9 Identifying Your Possible Markets.
CHAPTER 10 Selecting Your Key Target Market.
CHAPTER 11 Possibly the Most Important Chapter in This Book: Positioning Your Product or Service.
PART II Improving Your Marketing Strategy.
CHAPTER 12 Creating Your Most Valuable Asset: Your Brand.
CHAPTER 13 Developing Your Growth Plan.
CHAPTER 14 Determining Your Focus for Growth.
CHAPTER 15 Increasing Your Customer Satisfaction.
CHAPTER 16 Managing Your Marketing Programs.
PART III Implementing Your Strategy.
CHAPTER 17 Product/Service Design.
CHAPTER 18 Integrating Customer Communications.
CHAPTER 19 Advertising.
CHAPTER 20 Identifiers.
CHAPTER 21 Sales Promotion.
CHAPTER 22 Personal Selling.
CHAPTER 23 Public Relations.
CHAPTER 24 Internet Marketing.
CHAPTER 25 Pricing.
CHAPTER 26 Distribution.
CHAPTER 27 Guerrilla Marketing.
PART IV Marketing Real Estate.
CHAPTER 28 Marketing Residential Real Estate.
CHAPTER 29 Selling Residential Real Estate.
CHAPTER 30 Marketing Commercial Real Estate.
CHAPTER 31 Selling Commercial Real Estate.
PART V Marketing During Tough Times.
CHAPTER 32 Marketing During Tough Times: Do’s and Don’ts.
CHAPTER 33 Tough Time Marketing: Managing Current Customers.
CHAPTER 34 Tough Time Marketing: Getting New Customers.
PART VI Understanding Numbers.
CHAPTER 35 Financial Analysis for Smart Marketing Decisions.
CHAPTER 36 Conducting Marketing Research.
CHAPTER 37 Forecasting.
PART VII Making Sure Marketing Strategy Succeeds.
CHAPTER 38 The Marketing Plan.
CHAPTER 39 Motivating Your People.
About the Author.
Trump University Marketing 101: How to Use the Most Powerful Ideas in Marketing to Get More Customers, 2nd Edition (US $24.95)
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