Brand for Talent: Eight Essentials to Make Your Talent as Famous as Your Brand
March 2009, Jossey-Bass
"As a marketer, nothing is more important than building a
strong, relevant brand. As a leader, nothing is more important than
creating an energized, talented group of employees. Brand for
Talent provides a compelling framework and great practical
tips. It will change the way you think about your people
—Cammie Dunaway, Nintendo of America
"Brand for Talent is your wake up call to the realities
of today's hiring marketplace. Branding baristas Mark Schumann and
Libby Sartain welcome you with a steaming mug of half philosophy
and half pragmatism topped with real-world examples. Get Brand for
Talent, get amped and get going!"
—Brad Whitworth, ABC, Cisco, IABC Fellow, IABC Past Chairman
"In this compelling and incisive book, Mark Schumann and Libby
Sartain bring branding into the realm of human resource
—Hayagreeva Rao, Graduate School of Business, Stanford University
"This is a fascinating book. Using the power of a consumer brand
as a lever to retain talent is a given. What hasn't been done until
this book is to put the brand to work in order to attract the best.
Who would have thought that social networking would become the new
battleground in the hunt? This is one human resources book I
actually enjoyed reading."
—Lou Williams ABC, APR, L.C. Williams & Associates, IABC Fellow, IABC Past Chairman, Institute for Public Relations Fellow
"Mark Schumann and Libby Sartain bring unique experiences and
examples that show how to go beyond simple recruiting to create a
sustainable talent system for good times and tough times."
—Dr. John Boudreau, Marshall School of Business, University of Southern California
Part One: Get Real.
Essential One: Wake Up.
Essential Two: Look Ahead.
Part Two: Get to Work.
Essential Three: Create.
Essential Four: Segment.
Essential Five: Implement.
Part Three: Get Prepared.
Essential Six: Sustain.
Essential Seven: Survive.
Part Four: What It Means to You.
Build a Talent Brand Legacy.
About the Authors.
Libby Sartain is an active business advisor and Corporate Board Member, following a distinguished 30-year career in Human Resources including CHRO roles at Southwest and Yahoo!, both of which were listed on the Fortune 100 Best Companies To Work For in America during her tenure. Today, Libby helps organizations develop employer brand strategies to create magnetic reputations as places to work.