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Trump University Entrepreneurship 101: How to Turn Your Idea into a Money Machine, 2nd Edition

ISBN: 978-0-470-46718-3
304 pages
September 2009
Trump University Entrepreneurship 101: How to Turn Your Idea into a Money Machine, 2nd Edition (0470467185) cover image
An up-to-date and expanded edition of the Trump guide to starting a business

Although he has ups and downs like every entrepreneur, Donald Trump is one of the world’s most famous entrepreneurs for good reason—he’s one of the best. In Trump University Entrepreneurship 101, Second Edition he teams up with business owner and professor Michael Gordon to show you how to take your dream and turn it into a big-time moneymaker. This new edition is completely updated with timely new material and three new chapters, teaching you how to build a technology venture, even without formal technical education; how to use social networking, Web 2.0, and "cloud computing" to achieve competitive advantages, and how to exploit opportunities during recessionary times.

If you dream of starting your own business, this is the inspiring, comprehensive guide that shows you how to do it from planning to starting up to expansion. It shows you how to mobilize resources, develop a workable strategy, write an effective business plan, raise money, negotiate with investors, and launch your business.

  • With a first chapter by Trump
  • Author Michael Gordon is the founder of five successful companies and teaches entrepreneurship at a number of colleges, including the Harvard University Extension School, Babson College and The International School of Management in Paris
  • Fully revised and updated including new chapters on hot topics in entrepreneurship
  • Includes visual models, case studies, downloadable worksheets, pep talks, and stories from Trump himself

If anyone knows how to succeed in business, it's Donald Trump and his team of experts from Trump University. If you are ready for your entrepreneurial adventure, here’s all the help you need.

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Foreword by Donald Trump.

Acknowledgments.

Introduction Buckle up for Your Fantastic Voyage.

CHAPTER 1 TRUMP ON ENTREPRENEURSHIP.

CHAPTER 2 UNLEASH YOUR ENTREPRENEURIAL POWER.

CHAPTER 3 FEEL THE FEAR — DO IT ANYWAY.

CHAPTER 4 START RIGHT — BUILD ON THE CUSTOMER MODEL.

CHAPTER 5 FIND IDEAS IN A TURBULENT WORLD.

CHAPTER 6 SELECT ONE (AND ONLY ONE) OPPORTUNITY.

CHAPTER 7 EXPLOIT OPPORTUNITIES DURING CHALLENGING ECONOMIC TIMES.

CHAPTER 8 BUILD YOUR FORTUNE AS A TECHNOPRENEUR.

CHAPTER 9 BOOTSTRAP.

CHAPTER 10 PLAN FOR THE WAR WITH YOUR COMPETITORS.

CHAPTER 11 DESIGN YOUR MONEY MACHINE.

CHAPTER 12 VIRTUALIZE AND GLOBALIZE.

CHAPTER 13 HARNESS WEB 2.0 FOR COMPETITIVE ADVANTAGE.

CHAPTER 14 DO WELL AND DO GOOD.

CHAPTER 15 DEVISE A WINNING STRATEGY.

CHAPTER 16 PROJECT YOUR GROWTH AND PROFITABILITY.

CHAPTER 17 MOBILIZE POWERFUL RESOURCES QUICKLY.

CHAPTER 18 DEVELOP A SIMPLE, EFFECTIVE BUSINESS PLAN.

CHAPTER 19 BECOME A WIN-WI N NEGOTIATOR.

CHAPTER 20 RAISE MONEY.

CHAPTER 21 FIXATE ON THE CUSTOMER.

CHAPTER 22 LAUNCH YOUR VENTURE!

CHAPTER 23 SUFFER GROWING PAINS JOYFULLY.

Notes.

Index.

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Michael E. Gordon, PhD, has founded five companies and teaches entrepreneurship at universities around the world, including the Harvard University Extension School, the International School of Management in Paris, and Babson College, where he is an Adjunct Professor. He coaches and trains executives on entrepreneurial leadership, corporate revitalization, and strategies for competitive advantage.
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Trump University Entrepreneurship 101: How to Turn Your Idea into a Money Machine, 2nd Edition (US $24.95)

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