Positioning for Architecture and Design FirmsISBN: 978-0-470-47225-5
Hardcover
224 pages
April 2011
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Preface.
Acknowledgements.
Introduction.
Chapter 1. Future Tense.
Chapter 2. Positioning.
Chapter 3. Firm Identity and Purpose.
Chapter 4. Markets and Services.
Chapter 5. The Marketing System.
Chapter 6. Organization Development.
Chapter 7. Advanced Research and Open Innovation.
APPENDIX: THE SPARKS FRAMEWORK ASSESSMENT: CHARTING YOUR PREFERENCES.
Afterword: THE FUTURE OF THE DESIGN PROFESSION.
About the Book.
Index.
