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Make Money with your Digital Photography

ISBN: 978-0-470-47431-0
288 pages
May 2011
Make Money with your Digital Photography (0470474319) cover image
Learn to find the opportunities and make money with your digital camera

Most digital photo buffs have thought about turning their hobby into a side business, but building a successful business takes more than passion and photographic skill. Erin Manning knows how, and she shares her expertise in this nuts-and-bolts guide.

Manning, host of the DIY Network’s The Whole Picture, shows you how to identify and act on opportunities, make a business plan, and manage your business from day to day. Make Money with Your Digital Photography is also full of tips to help you improve your product.

  • Shows how to find opportunities to get paid for your photography and how to follow up on them
  • Helps photographers identify and prepare for pitfalls and problems they may confront
  • Packed with advice from the author's own experience in starting and building her own photography business
  • Explores popular genres, including wedding photography, shooting children's sports, and taking family portraits
  • Includes tips and tricks for improving your photos
  • Written by a successful photographer and host of DIY Network’s The Whole Picture

If you've considered turning your digital photography hobby into a money-making venture, Make Money with Your Digital Photography shows you how to get there.

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CHAPTER 1 PERSONAL DISCOVERY.

My Journey.

In the beginning.

Progress.

Self-Evaluation.

Assessing interests, skills, and experience.

Current photography work.

Learning Curve.

Develop your creative eye.

Take classes.

Join photo groups.

Research the market.

Build a network.

CHAPTER 2 EQUIPMENT ESSENTIALS.

dSLR Cameras.

Image Storage.

Memory cards.

External hard drives.

Lenses.

Focal length.

Lens speed.

Lighting.

Flashes and strobes.

Continuous lights.

Manipulating light.

Tripods and Monopods.

Miscellaneous Camera Equipment.

Computer Equipment.

CHAPTER 3 PORTRAIT PHOTOGRAPHY.

Q&A with a Working Pro.

Essential Gear.

Before the Shoot.

Scouting locations.

Selecting props.

Working with wardrobe and makeup.

At the Shoot.

Connect with your subject.

Choose the best light.

Position your subject.

Capture candid moments.

General tips.

Photographing Babies, Kids, and Teens.

Photographing Groups.

CHAPTER 4 SPORTS PHOTOGRAPHY.

Lessons from a Part-Time Sports Photographer.

Essential Gear.

Before the Shoot.

At the Shoot.

General Tips.

Q&A with a Working Pro.

CHAPTER 5 WEDDING PHOTOGRAPHY.

Q & A with a Working Pro.

Essential Gear.

Camera.

Lenses.

Lighting.

Before the Shoot.

At the Shoot.

Trends.

CHAPTER 6 FOOD AND PRODUCT PHOTOGRAPHY.

Q&A with a Working Pro.

Essential Gear.

Before the Shoot.

At the Shoot.

CHAPTER 7 TRAVEL PHOTOGRAPHY.

Q & A with a Working Pro.

Essential Gear.

dSLR camera and lenses.

Compact cameras.

Filters.

Tripods, monopods, and heads.

Laptop.

External hard drives and DVDs.

Geotagging.

Equipment bag.

Before the Shoot.

Travel planning.

Equipment security.

At the Shoot.

CHAPTER 8 SHOW ME THE MONEY.

Selling to Consumers.

Families.

Business portraits.

Actors.

Selling to Businesses.

Tapping the stock-photography market.

Pursuing publication work.

The fine-arts market.

Q&A with a fine-art agent.

Commercial advertising.

Entering contests.

CHAPTER 9 MARKETING.

Research the Market.

Local demographics.

Local competition.

Develop Your Brand.

Your style.

Your company name.

Your logo and other design elements.

Marketing Tools.

Business cards, letterhead, and other promotional print material.

Web site.

Blog.

Social media.

E-mail marketing.

Advertising.

Referrals.

Networking.

CHAPTER 10 DIGITAL DARKROOM.

Organize Your Images.

Selecting and editing.

Naming files.

Metadata.

Tagging.

Keywords.

Choose Software.

Enhance Your Images.

Image Handling Tips.

Preserve Your Images.

Print Your Images.

EPILOGUE.

APPENDIX A TAKING CARE OF BUSINESS.

APPENDIX B RESOURCES.

GLOSSARY.

INDEX.

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Erin Manning is a natural entrepreneur who turned her passion for photography into a successful business. As a professional photographer, she specializes in lifestyle imagery for clients such as AT&T, Bank of America, and Disney.
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May 12, 2011
MAKE MONEY WITH YOUR DIGITAL PHOTOGRAPHY

Digital photography has exploded over the last 10 years putting extremely powerful technology into the hands of just about anyone with the interest or desire to shoot photographs.  Costly barriers including equipment, film, and dark rooms once prohibited amateurs from diving into the art.  Thanks to new powerful and affordable technology, today’s hobbyists are producing professional work, and many of them are asking, “How can I make money at this?”  Erin Manning, professional photographer and successful entrepreneur, is pulling back the curtain to reveal what it takes to develop a photography hobby into a part-time business in her new book, Make Money with your Digital Photography (Wiley; May 2011; 9780470474310; $29.99).  Using personal stories and practical ideas, readers will learn the big picture about the various genres and details about making money and handling the business aspects of digital photography.

Building a successful business takes more than passion and photographic talent. Erin Manning knows how, and she shares her expertise in this nuts-and-bolts guide.  Manning tells readers, “Whether you're a beginning photographer with a new dSLR or a more advanced enthusiast with a collection of beautiful images, this book is designed to provide an overview on how to assess opportunities.”  From equipment essentials and marketing the business, to countless tips to help improve the product, readers get top advice from Manning and a select group of knowledgeable and experienced photographers and contributors who have been successful in their work.  Make Money with your Digital Photography also includes coverage of:

  • Finding customers for your business and following up on paid opportunities
  • Exploring specialties, including wedding photography, photographing children's sports, and taking family portraits
  • Developing a business plan, registering a name, copyrighting work, setting prices, and managing cash flow

For anyone that has considered turning their digital photography hobby into a money-making venture, Make Money with your Digital Photography is the resource that will save readers both time and money getting there.  The information and guidance inside this book can help anyone in starting out as a part-time professional photographer.

About the Author

Erin Manning is a professional photographer, educator, media personality, and natural entrepreneur. She helps people understand photography and technology by translating technical language into everyday words and by facilitating learning with a clear, friendly teaching style. She specializes in lifestyle imagery for clients such as AT&T, Bank of America, Disney, various lifestyle magazines, healthcare organizations and individuals.

In addition to Make Money With Your Digital Photography, Erin is also the author of Portrait and Candid Photography Photo Workshop, published by John Wiley & Sons.

About Wiley

Founded in 1807, John Wiley & Sons, Inc. has been a valued source of information and understanding for more than 200 years, helping people around the world meet their needs and fulfill their aspirations. Wiley and its acquired companies have published the works of more than 450 Nobel laureates in all categories: Literature, Economics, Physiology or Medicine, Physics, Chemistry, and Peace.

Our core businesses publish scientific, technical, medical, and scholarly journals, encyclopedias, books, and online products and services; professional/trade books, subscription products, training materials, and online applications and Web sites; and educational materials for undergraduate and graduate students and lifelong learners. Wiley's global headquarters are located in Hoboken, New Jersey, with operations in the U.S., Europe, Asia, Canada, and Australia. The Company's Web site can be accessed at http://www.wiley.com. The Company is listed on the New York Stock Exchange under the symbols JWa and JWb.

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