Reliable Fundraising in Unreliable Times: What Good Causes Need to Know to Survive and Thrive
September 2009, Jossey-Bass
"Kim Klein has been a guru to social justice fundraisers for
many years. She shows us by her efforts, and not just by her words,
that it is possible to raise the money you need, no matter how
marginal you feel or are considered in the larger society."
—Rinku Sen, executive director, Applied Research Center, New York, New York; author, Stir It Up and The Accidental American
"With wisdom gleaned from over 30 years of experience, Kim Klein
delivers her can-do message with wit, grace, and unabashed
optimism—even in times like these. She taught us at JVP that
there is still plenty of money out there; it's just unevenly
distributed. Her consistent message: people give because we ask.
Poking fun at money taboos, assuring us that fundraising is not
that hard, Kim reminds us that the system is held in place by
money: if we don't learn about it, we can't change it!"
—Penny Rosenwasser, National Board, Jewish Voice for Peace, Oakland, California
"This book is an extraordinary combination of philosophy and how
to, all aimed at helping nonprofits build a movement for social
justice. Kim distills three decades of fundraising and organizing
experience into a book that will be helpful for novice and veteran
—Lance Evoy, director, Institute for Community Development, Concordia University, Montreal, Quebec
I Get Ready: Reality Will Change.
1 How Nonprofits Think (or Don't) About Money.
2 The True Cost of Doing Business.
3 The Future Must Be Different from the Past.
II Keeping Your Nonprofit Strong and Healthy.
4 What Is (Probably) Always True About Fundraising.
5 Creating a Fundraising Philosophy.
6 Creating and Maintaining a Healthy Working Environment.
7 How to Be Happy in Development.
8 Analysis and Evaluation.
9 Developing a Donor Base.
10 Segmenting: The Key to Maintaining Relationships.
11 Building a Volunteer Fundraising Team.
12 All Roads Lead to Personal Asking.
13 Don't Leave Money on the Table.
14 Creating Financial Security.
III What to Do if You Are in a Financial Crisis.
15 Immediate Steps for Handling Your Crisis.
16 Mission, Message, and Damage Control.
17 Fundraising Strategies for the Next Six to Twelve Months.
IV Challenges and Opportunities.
18 The Truth About Boards and What to Do About It.
19 Dealing with Generational Change.
20 Staying Excited About Donors.
21 Time Management.
22 Our Main Job Now and into the Future.
About the Author.