The Portable MBA, 5th Edition
A totally revised new edition of the bestselling guide to business school basics
The bestselling book that invented the "MBA in a book" category, The Portable MBA Fifth Edition is a reliable and information-packed guide to the business school curriculum and experience. For years, professionals who need MBA-level information and insight-but don't need the hassle of business school-have turned to the Portable MBA series for the very best, most up-to-date coverage of the business basics.
This new revised and expanded edition continues that long tradition with practical, real-world business insight from faculty members from the prestigious Darden School at the University of Virginia. With 50 percent new material, including new chapters on such topics as emerging economies, enterprise risk management, consumer behavior, managing teams, and up-to-date career advice, this is the best Portable MBA ever.
- Covers all the core topics you'd learn in business school, including finance, accounting, marketing, economics, ethics, operations management, management and leadership, and strategy.
- Every chapter is totally updated and seven new chapters have been added on vital business topics
- Includes case studies and interactive web-based examples
Whether you own your own small business or work in a major corporate office, The Portable MBA gives you the comprehensive information and rich understanding of the business world that you need.
About the Authors xv
Introduction: The MBA Degree Experience 1
1 Accounting Principles 8
2 The Principles of Economics 28
3 Introduction to Business Ethics 47
4 Marketing Management 63
5 Financial Management 83
6 Operations Management 111
7 Managing People 134
8 Supply Chain Management 156
9 Strategy—Defining and Developing Competitive Advantage 169
10 Financial Analysis and Firm Valuation 187
11 Consumer Behavior 216
12 New Product Creation 227
13 Entrepreneurship 243
14 Emerging Markets and Development 259
15 Enterprise Risk Management 277
16 Leading from the Middle 301
17 Managing Teams 314
18 Starting Your New Career with an MBA 332
KENNETH M. EADES, Professor of Business Administration, Darden School of Business, University of Virginia.
LYNN A. ISABELLA, Associate Professor of Business Administration, Darden School of Business, University of Virginia.
TIMOTHY M. LASETER, Senior Lecturer, Darden School of Business, University of Virginia, and the Tuck School of Business at Dartmouth.
PETER RODRIGUEZ, Associate Dean for International Affairs and Associate Professor of Business Administration, Darden School of Business, University of Virginia.
PAUL J. SIMKO, Associate Dean for the MBA for Executives Program and Associate Professor of Business Administration, Darden School of Business, University of Virginia.
IAN SKURNIK, Associate Professor of Business Administration, Darden School of Business, University of Virginia.
|Chapter 1 - Accounting Principles Syllabus||83.88 KB||Click to Download|
|Chapter 2 - Global Economics Fall Syllabus||341.23 KB||Click to Download|
|Chapter 2 - Global Economics Spring Syllabus||322.86 KB||Click to Download|
|Chapter 3 - Business Ethics Syllabus||170.89 KB||Click to Download|
|Chapter 4 - Marketing Management Syllabus||158.20 KB||Click to Download|
|Chapter 5 - Financial Management and Policies Syllabus||151.36 KB||Click to Download|
|Chapter 6 - Operations Management Syllabus||230.35 KB||Click to Download|
|Chapter 7 - Leading Organization Fall Syllabus||181.08 KB||Click to Download|
|Chapter 7 - Leading Organization Spring Syllabus||229.68 KB||Click to Download|
|Chapter 7 - Practical Principles of Managing People||64.98 KB||Click to Download|
|Chapter 8 - Supply Chain Management Syllabus||181.84 KB||Click to Download|
|Chapter 9 - Strategy Syllabus||748.72 KB||Click to Download|
|Chapter 10 - Valuation Syllabus||176.63 KB||Click to Download|
|Chapter 11 - Consumer Behavior Syllabus||167.70 KB||Click to Download|
|Chapter 11 - Stages of the Purchase Decision Process||50.49 KB||Click to Download|
|Chapter 12 - Product Creation Syllabus||440.86 KB||Click to Download|
|Chapter 13 - Entrepreneurship Syllabus||159.46 KB||Click to Download|
|Chapter 14 - Emerging Economies Syllabus||249.97 KB||Click to Download|
|Chapter 15 - Risk Management Module||103.87 KB||Click to Download|
|Chapter 17 - Teamwork Paradoxes||73.04 KB||Click to Download|
|Exhibits 1.1 - 1.4 PepsiCo||40.00 KB||Click to Download|
|Chapter 4 Break Even Template||31.50 KB||Click to Download|
|Chapter 4 Customer Lifetime Value Template||23.50 KB||Click to Download|
|Exhibit 5.3 Estimate of the Value-Added of Replacing a Standard Machine with an Upgraded Machine||27.00 KB||Click to Download|
|Exhibits 5.4 - 5.5 Hypothetical Example of Value Creation/ Destruction||25.00 KB||Click to Download|
|Exhibits 5.7 - 5.8 Illustration of Value Creation/ Destruction:||31.50 KB||Click to Download|
|Exhibits 5.9 - 5.10 Net Present Value Calculation||23.50 KB||Click to Download|
|Chapter 6 Scale Curve Exercise||39.50 KB||Click to Download|
|Chapter 8 Boxer World Packaging Exercise||47.50 KB||Click to Download|
|Chapter 10 Financial Ratio Template (Home Depot)||205.50 KB||Click to Download|
|Exhibits 10.1 - 10.12 and Appendix A||111.50 KB||Click to Download|