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The Portable MBA in Entrepreneurship, 4th Edition

ISBN: 978-0-470-48131-8
504 pages
December 2009
The Portable MBA in Entrepreneurship, 4th Edition (0470481315) cover image


A totally updated and revised new edition of the most comprehensive, reliable guide to modern entrepreneurship

For years, the Portable MBA series has tracked the core curriculum of leading business schools to teach you everything you need to know about business-without the cost of earning a traditional MBA degree. The Portable MBA in Entrepreneurship covers all the ins and outs of entrepreneurship, using real-life examples and handy tools to deliver clear, honest, practical advice on starting a successful business.

If you're planning to start your own business, you'd best start with the facts. This reliable, information-packed resource shows you how to identify good business opportunities, create a business plan, do financial projections, find financing, and manage taxes. Other topics include marketing, selling, legal issues, intellectual property, franchising, starting a social enterprise, and selling your business.

  • Completely updated with new examples, new topics, and full coverage of topical issues in entrepreneurship
  • Includes customizable, downloadable forms for launching your own business
  • Comes with Portable MBA Online, a new web site that gives readers access to forms, study guides, videos, presentations, and other resources
  • Teaches you virtually everything you'd learn on entrepreneurship in today's best business schools

Whether you're thinking of starting your own business or you already have and just need to brush up on entrepreneurial basics, this is the only guide you need.

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Table of Contents

Complete List of Downloadable Materials for The Portable MBA in Entrepreneurship.

Preface to the Fourth Edition.

About the Contributors.

1 The Entrepreneurial Process (William D. Bygrave).

2 Idea Generation (Heidi M. Neck).

3 Opportunity Recognition, Shaping, and Reshaping (Andrew Zacharakis).

4 Entrepreneurial Marketing (Abdul Ali and Kathleen Seiders).

5 Business Planning (Andrew Zacharakis).

6 Building Your Pro Forma Financial Statements (Andrew Zacharakis).

7 Equity Financing: Informal Investment, Venture Capital, and Harvesting (William D. Bygrave).

8 Debt and Other Forms of Financing (Joel M. Shulman).

9 External Assistance for Start-ups and Small Businesses (Elizabeth J. Gatewood and Carol McLaurin).

10 Legal and Tax Issues (Richard Mandel).

11 Intellectual Property (Kirk Teska and Joseph S. Iandiorio).

12 Selling in an Entrepreneurial Context (Mark P. Rice and H. David Hennessey).

13 Beyond Start-up: Developing and Sustaining the Growing Organization (Donna Kelley and Edward Marram).

14 Franchising (Steve Spinelli).

15 Social Entrepreneurship (Heidi M. Neck).



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Author Information

William D. Bygrave, MA, DPhil, MBA, DBA, is Professor Emeritus at Babson College, and also is a member of the Babson College Board of Trustees. Bygrave is founder of the Global Entrepreneurship Monitor (GEM), a worldwide consortium of leading universities studying the impact of entrepreneurship on country and worldwide economies.

Andrew Zacharakis, BS, MBA, PhD, is The John H. Muller, Jr. Professor of Entrepreneurship at the Arthur M. Blank Center for Entrepreneurship at Babson College. Renowned for his expertise in entrepreneurship, he has been quoted in such publications as the Wall Street Journal and the Los Angeles Times. He has also held investment banking and venture capital positions at the Cambridge Companies.

The Portable MBA Series, with more than 750,000 copies sold, provides readers with a continuing business education, providing comprehensive coverage of the primary business functions taught in MBA programs, as well as focused coverage of today's vital business topics.

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Download TitleSizeDownload
Chapter 2 Bonus Material: A Group Idea Generating Activity 1.97 MB Click to Download
Downloadable Form 2.4: Limited Thinking and the 9-Dot Exercise 24.50 KB Click to Download
Downloadable Form 3.7: Using the Value Chain to Understand a Product’s Profit Share 134.50 KB Click to Download
Downloadable Form 3.9: Identify Your Company’s Relative Strengths and Weaknesses 23.50 KB Click to Download
Downloadable Form 3.11: The Opportunity Checklist: Evaluating Better versus Weaker Opportunities 28.50 KB Click to Download
Chapter 4 Bonus Material: The Customer Interview: Important Questions to Meet Your Research Needs 26.50 KB Click to Download
Downloadable Form 4.5: Using the Product Diffusion Curve to Gage the Best Windows of Opportunity 26.50 KB Click to Download
Downloadable Form 4.6: Pricing Decision Making for an Entrepreneur 47.00 KB Click to Download
Downloadable Form 5.8: Find Your Competitive Advantage and Direct Your Strategy 46.50 KB Click to Download
Downloadable Form 5.11: From Raw Materials to Distribution: The Operations Flow Diagram 20.50 KB Click to Download
Downloadable Form 5.13: Create a Detailed Schedule to Launch 60.00 KB Click to Download
Chapter 6 Bonus Material: Pro-Forma Financial Statements 23.00 KB Click to Download
Downloadable Form 6.2: Various Methods for Creating a Financial Construction Checklist 41.00 KB Click to Download
Downloadable Form 6.5: Build a Sales Worksheet by Listing Major Sources of Revenue 26.50 KB Click to Download
Chapter 7 Bonus Material: Calculate Your Company’s Valuation Using the VC Method 53.50 KB Click to Download
Chapter 9 Bonus Material: Useful Contacts for Small Businesses and Entrepreneurs 53.00 KB Click to Download
Downloadable Form 10.4: Comparison of Equity Sharing Methods Activity 23.50 KB Click to Download
Downloadable Form 11.1:Track Your Company’s Patent Portfolio with the Patent Management Spreadsheet 23.50 KB Click to Download
Downloadable Form 14.3: Checklist to Evaluate a Potential Franchise Relationship 23.00 KB Click to Download
Downloadable Form 14.6: Checklist for International Franchising 21.50 KB Click to Download
Downloadable Form 15.7: Checklist to Gauge the Problems Attacking Your Social Venture 21.00 KB Click to Download
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The Portable MBA in Entrepreneurship, 4th Edition (US $34.95)

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