The Portable MBA in Entrepreneurship, 4th Edition
A totally updated and revised new edition of the most comprehensive, reliable guide to modern entrepreneurship
For years, the Portable MBA series has tracked the core curriculum of leading business schools to teach you everything you need to know about business-without the cost of earning a traditional MBA degree. The Portable MBA in Entrepreneurship covers all the ins and outs of entrepreneurship, using real-life examples and handy tools to deliver clear, honest, practical advice on starting a successful business.
If you're planning to start your own business, you'd best start with the facts. This reliable, information-packed resource shows you how to identify good business opportunities, create a business plan, do financial projections, find financing, and manage taxes. Other topics include marketing, selling, legal issues, intellectual property, franchising, starting a social enterprise, and selling your business.
- Completely updated with new examples, new topics, and full coverage of topical issues in entrepreneurship
- Includes customizable, downloadable forms for launching your own business
- Comes with Portable MBA Online, a new web site that gives readers access to forms, study guides, videos, presentations, and other resources
- Teaches you virtually everything you'd learn on entrepreneurship in today's best business schools
Whether you're thinking of starting your own business or you already have and just need to brush up on entrepreneurial basics, this is the only guide you need.
Preface to the Fourth Edition.
About the Contributors.
1 The Entrepreneurial Process (William D. Bygrave).
2 Idea Generation (Heidi M. Neck).
3 Opportunity Recognition, Shaping, and Reshaping (Andrew Zacharakis).
4 Entrepreneurial Marketing (Abdul Ali and Kathleen Seiders).
5 Business Planning (Andrew Zacharakis).
6 Building Your Pro Forma Financial Statements (Andrew Zacharakis).
7 Equity Financing: Informal Investment, Venture Capital, and Harvesting (William D. Bygrave).
8 Debt and Other Forms of Financing (Joel M. Shulman).
9 External Assistance for Start-ups and Small Businesses (Elizabeth J. Gatewood and Carol McLaurin).
10 Legal and Tax Issues (Richard Mandel).
11 Intellectual Property (Kirk Teska and Joseph S. Iandiorio).
12 Selling in an Entrepreneurial Context (Mark P. Rice and H. David Hennessey).
13 Beyond Start-up: Developing and Sustaining the Growing Organization (Donna Kelley and Edward Marram).
14 Franchising (Steve Spinelli).
15 Social Entrepreneurship (Heidi M. Neck).
Andrew Zacharakis, BS, MBA, PhD, is The John H. Muller, Jr. Professor of Entrepreneurship at the Arthur M. Blank Center for Entrepreneurship at Babson College. Renowned for his expertise in entrepreneurship, he has been quoted in such publications as the Wall Street Journal and the Los Angeles Times. He has also held investment banking and venture capital positions at the Cambridge Companies.
The Portable MBA Series, with more than 750,000 copies sold, provides readers with a continuing business education, providing comprehensive coverage of the primary business functions taught in MBA programs, as well as focused coverage of today's vital business topics.
|Chapter 2 Bonus Material: A Group Idea Generating Activity||1.97 MB||Click to Download|
|Downloadable Form 2.4: Limited Thinking and the 9-Dot Exercise||24.50 KB||Click to Download|
|Downloadable Form 3.7: Using the Value Chain to Understand a Product’s Profit Share||134.50 KB||Click to Download|
|Downloadable Form 3.9: Identify Your Company’s Relative Strengths and Weaknesses||23.50 KB||Click to Download|
|Downloadable Form 3.11: The Opportunity Checklist: Evaluating Better versus Weaker Opportunities||28.50 KB||Click to Download|
|Chapter 4 Bonus Material: The Customer Interview: Important Questions to Meet Your Research Needs||26.50 KB||Click to Download|
|Downloadable Form 4.5: Using the Product Diffusion Curve to Gage the Best Windows of Opportunity||26.50 KB||Click to Download|
|Downloadable Form 4.6: Pricing Decision Making for an Entrepreneur||47.00 KB||Click to Download|
|Downloadable Form 5.8: Find Your Competitive Advantage and Direct Your Strategy||46.50 KB||Click to Download|
|Downloadable Form 5.11: From Raw Materials to Distribution: The Operations Flow Diagram||20.50 KB||Click to Download|
|Downloadable Form 5.13: Create a Detailed Schedule to Launch||60.00 KB||Click to Download|
|Chapter 6 Bonus Material: Pro-Forma Financial Statements||23.00 KB||Click to Download|
|Downloadable Form 6.2: Various Methods for Creating a Financial Construction Checklist||41.00 KB||Click to Download|
|Downloadable Form 6.5: Build a Sales Worksheet by Listing Major Sources of Revenue||26.50 KB||Click to Download|
|Chapter 7 Bonus Material: Calculate Your Company’s Valuation Using the VC Method||53.50 KB||Click to Download|
|Chapter 9 Bonus Material: Useful Contacts for Small Businesses and Entrepreneurs||53.00 KB||Click to Download|
|Downloadable Form 10.4: Comparison of Equity Sharing Methods Activity||23.50 KB||Click to Download|
|Downloadable Form 11.1:Track Your Company’s Patent Portfolio with the Patent Management Spreadsheet||23.50 KB||Click to Download|
|Downloadable Form 14.3: Checklist to Evaluate a Potential Franchise Relationship||23.00 KB||Click to Download|
|Downloadable Form 14.6: Checklist for International Franchising||21.50 KB||Click to Download|
|Downloadable Form 15.7: Checklist to Gauge the Problems Attacking Your Social Venture||21.00 KB||Click to Download|
Buy Both and Save 25%!
The Portable MBA in Entrepreneurship, 4th Edition (US $34.95)
-and- The Portable MBA in Finance and Accounting, 4th Edition (US $34.95)
Total List Price: US $69.90
Discounted Price: US $52.42 (Save: US $17.48)