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Fundraising When Money Is Tight: A Strategic and Practical Guide to Surviving Tough Times and Thriving in the Future

ISBN: 978-0-470-48132-5
256 pages
March 2009, Jossey-Bass
Fundraising When Money Is Tight: A Strategic and Practical Guide to Surviving Tough Times and Thriving in the Future  (0470481323) cover image
A Nonprofit Survival Kit for Hard Times

"This is a must-read for all of us in fundraising. Mal Warwick includes practical approaches for difficult economic times, from zero-based thinking about our programs to strategies for relating to our donors and making certain our fundraising programs are prepared to succeed not only now but when the economy recovers."
—Eugene R. Tempel, president, Indiana University Foundation

"Brilliant! No nonprofit organization can afford to ignore the insightful advice Mal Warwick offers in this concise and eminently readable book. It's practical, down-to-earth, and addresses the complex, real-world challenges of raising money in tough times."
—Ben Jealous, president, NAACP

"Fundraising When Money Is Tight is an important book in a difficult time for all. This is the right book for anyone who is committed to advancing the public good."
—Jane Wales, founder, Global Philanthropy Forum, and vice president, Aspen Institute

"This is a must-read book by any fundraising manager. It's timely, it's a good read, and the moment I put it down I made sure my managers got focused, got real, and got with the project today."
—Mark Astarita, director of fundraising, British Red Cross

"Mal Warwick will leave you with a focusing framework and dozens of practical, immediately actionable how-tos. It is hard to imagine anyone in the citizen sector who will not breathe easier after reading this book."
—Bill Drayton, CEO, Ashoka, and chair, Youth Venture

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Preface-Who Should Read This Book.

Acknowledgments.

About the Author.

Introduction-When Bad Things Happen to Good Causes.

PART ONE: WHY YOU REALLY OUGHT TO MAKE CHANGES IN YOUR FUNDRAISING PROGRAM.

1. What History Teaches Us.

2. A Proven Way to Anticipate the Future.

3. Three Scenarios for Economic Recovery.

4. Three Possible Fundraising Strategies.

5. Identify a Winning Strategy.

PART TWO: HOW YOU CAN FACE THE PRESENT MORE CALMLY AND THE FUTURE WITH CONFIDENCE.

6. Reassess the Whole Ball of Wax: Fundraising, Marketing, Communications.

7. Strengthen Your Case for Giving.

8. Be Content with One in the Hand? Forget the Two That May Be in the Bush.

9. Cut Costs with a Scalpel, Not an Ax.

10. Fish Where the Big Fish Are.

11. Stay Close to Your Donors.

12. Get Personal with Your Donors.

13. Step Up Your Efforts Online.

14. Break Down the Silos.

15. Summary: Nine Practical Steps Toward Peace of Mind.

Reading List.

Index.

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The Author: Mal Warwick has been raising money professionally since 1979. He has written or edited 18 previous books including How to Write Successful Fundraising Letters, The Five Strategies for Fundraising Success, and Fundraising on the Internet. He teaches fundraising throughout the world. Find more information on Mal and his books at www.malwarwick.com and www.josseybass.com/go/warwick.

Mal Warwick has been raising money professionally since 1979. He has written or edited 18 previous books including How to Write Successful Fundraising Letters, The Five Strategies for Fundraising Success, and Fundraising on the Internet. He teaches fundraising throughout the world. Find more information on Mal and his books at www.malwarwick.com and www.josseybass.com/go/warwick.

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"A must-read for all of us who work in fundraising. The book details practical ideas to survive in difficult times, and prepares our organizations for better times to come. It offers fresh new strategies to position our organization and continue fundraising successfully, even when the economy is in the trenches. Fundraising When Money Is Tight is an instrumental and currently very relevant tool for every nonprofit organization. Read it today!"
Association of Fundraising Professionals, September 2009

As a practitioner, Mal Warwick has spent a lifetime learning and teaching how to fundraise more effectively. His latest book is another in a series of gems laser-focused to help us succeed—and his experience shines through again in this must-have guide for today’s economic climate.
Dr. Mark S. Albion, former Professor of Marketing, Harvard Business School, and New York Times best-selling author, Making a Life, Making a Living

Fundraising When Money is Tight is the book every fundraising professional needs to read immediately. It’s to the point, filled with both “the hard facts” and “realistic steps” that development shops, large and small, must understand and implement now, rather than later.
Judith E. Nichols, author, Pinpointing Affluence in the 21st Century

Mal Warwick doesn’t sell quick fixes and silver bullets—even in times of trouble. He offers specific, practical steps to cut costs and improve fundraising performance. He demands the best: donor-focused relationship building, strategic thinking, top-notch strategy, and competence. And he rewards us with both the “why” and the “how.”
Simone P. Joyaux, ACFRE, author, Keep Your Donors and
Strategic Fund Development

In Fundraising When Money is Tight, Mal Warwick provides solid strategic and tactical insights of how best to lead our organizations during times of uncertainty. I found this book to be not only a quick, interesting read, but also an important guide for making critical decisions today and tomorrow.
Kory Christianson, CFRE, St. Joseph's Indian School

Take Mal’s “exercise in visioning,” and use as many as you can of Mal Warwick’s dozens of cost-cutting ideas—all to enhance your net revenue today and increase your program’s potential for the future.
James M. Greenfield, ACFRE, FAHP, author, Fundraising Fundamentals: A Guide to Annual Giving for Professionals and Volunteers

"Mal Warwick shares some simple yet sometimes counter-intuitive steps… that you can take to ensure that your organization will suffer the least possible damage in a down economy"
(www.gettingattention.org, May 19th, 2009)

"Mal Warwick shares some simple yet sometimes counter-intuitive steps… that you can take to ensure that your organization [emerges] healthy and poised for renewed growth when the economic crisis has passed"
Nancy E. Schwartz, www.gettingattention.org, May 19th, 2009)

"…there is loads of good advice for fundraising during these times which also translate into when times are good"
Sean Triner, Fundraising Recession Watch, March 15, 2009

"Add Mal’s survival guide to your first aid kit."
(The Agitator, March 26, 2009)

"Mal Warwick has just written a book…on specific things you can do to minimize your costs and ensure that your organization is in a position to resume growth when the crisis passes (and it will!)"
Suzanne Rainey, Influence, March 31, 2009

"…this book packs SO MUCH in so little space that, if you haven't taken pages of notes or if you have marked less than 10 pages to revisit again, I can guarantee you missed on lots of things"
Manny Hernandez, blogcritics.org, April 8, 2009

"…Fundraising When Money is Tight is a practical guide to help social ventures tackle the challenges of raising funds in difficult economic times." (Social Edge, April 2009)

"Find out why you should make changes in your fundraising program during an economic downturn." (Causeplanet.org)

"Discover three scenarios for economic recovery and how to apply three possible fundraising strategies to those scenarios." (Causeplanet.org)

"Learn how to strengthen your case for giving during tough economic times."  (Causeplanet.org)

"Find out what the nine practical steps towards peace of mind are and how to apply them during an economic crisis." (Causeplanet.org)

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