Ken Fisher is best known for his prestigious "Portfolio Strategy" column in Forbes magazine, where his 25-year tenure of high-profile calls makes him the fourth longest-running columnist in Forbes' history. Ken is the founder, Chairman, and CEO of Fisher Investments, an independent global money management firm. He is on Investment Advisor magazine's prestigious IA-25 list of the industry's most influential people; and has published five previous books, including the New York Times bestseller The Only Three Questions That Count and How to Smell a Rat—both of which are published by Wiley.

Lara Hoffmans graduated from the University of Notre Dame with a BA in theatre. She is a content manger at Fisher Investments and contributing editor of MarketMinder.com. She also coauthored with Ken Fisher the bestseller The Only Three Questions That Count and How to Smell a Rat.