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Innovation X: Why a Company's Toughest Problems Are Its Greatest Advantage

ISBN: 978-0-470-48219-3
256 pages
February 2010, Jossey-Bass
Innovation X: Why a Company

A fresh approach to succeeding with innovation, grounded in insights about rapidly changing customers, competitors and technologies

Written by a director at the award-winning global innovation firm frog design, this vital book shows business leaders and managers how to accomplish truly effective innovation in today's disruptive climate. Richardson shows how business is filled with "X-problems"- tough new challenges that present massive innovation opportunities, but also risks. Thriving in a world of X-problems requires harnessing four specific approaches: Immersion, Convergence, Divergence, and Adaption. Combining frog design's approaches with insightful analysis of companies such as Apple, BMW, Clif Bar, Google, Maxtor, and Salesforce.com, Richardson illustrates how to envision and realize successful new business ventures, products, and services.

  • Provides a process for translating customer insights into relevant innovations, accompanied by case studies (many of them richly described from frog's own experiences)
  • For the first time, gives real guidance on connecting products, software and services into ecosystems that are actually compelling to customers
  • Shows how to facilitate bringing multiple perspectives to understanding a problem domain, as well as how to manage an innovation portfolio over time

Innovation X is an essential guide for companies seeking to create growth and differentiation in increasingly competitive markets.

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Introduction.

Prologue.

1. Living in an X-Problem World.

2. The Innovation X Framework.

3. Immersion.

4. Convergence.

5. Divergence.

6. Adaption.

7. Strategy.

8. Organization.

9. Truths.

Notes.

Bibliography.

Acknowledgments.

About the Author.

Index.

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Adam Richardson is a creative director at frog design, inc., a global innovation and design consultancy, where he has worked with companies such as HP, Intel, Yahoo, Motorola, and Logitech. His background combines experience in product development, interaction design, product strategy, and customer research. Richardson writes regularly on design and business, and speaks at conferences worldwide. In addition to teaching design and user research, he is a guest lecturer at the École Nationale Supérieure de Création Industrielle in Paris and at the IESE University of Navarra in Barcelona. Richardson earned his BFA in Industrial Design from the California College of the Arts, and a multi-disciplinary MA from the University of Chicago.

For more information, please visit www.innovationxbook.com.

frog design is one of the world's foremost global innovation firms, helping companies create and bring to market meaningful products, services, and experiences. With a team of more than four hundred designers, technologists, strategists, and analysts, the company delivers fully convergent experiences that span multiple technologies, platforms, and media for clients such as Disney, GE, HP, Logitech, Microsoft, MTV, Seagate, Siemens, Yahoo! and others. Headquartered in San Francisco, frog has offices in Austin, New York, Seattle, Milan, Amsterdam, Munich, and Shanghai.

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February 01, 2010
Innovation X: Why a Company’s Toughest Problems Are Its Greatest Advantage

Innovation is one of today's hottest business topics, with Fortune 500 companies ramping up innovation efforts after years of focusing on bottom line efficiencies. With so many companies focusing more intensely than ever on innovation, why are so few seeing results?

Adam Richardson, creative director at the award-winning global innovation firm frog design, gets to the bottom of this dilemma in his new book, Innovation X: Why a Company’s Toughest Problems Are Its Greatest Advantage (Jossey-Bass; February 2010; 978-0470-48219-3; $27.95). Richardson argues that companies’ efforts to innovate are being thwarted by “X-Problems,” a new class of 21st century challenges that defy conventional planning. However, he believes that if used in the right way, these problems can present massive innovation opportunities.

Grounded in insights about how customers, competitors, and technologies change quickly and often, Innovation X is the manual for leaders looking for clarity about the emerging challenges facing their businesses. The book provides practical innovation strategies that will work in dynamic markets, and offers tactical methods that can be put to use immediately.

Innovation X is a brilliant design and business book. Because he is a tactical practitioner as well as a strategic thinker, Richardson gives the reader graspable tools for transforming innovation cultures and processes,” said Michael Schrage, Research Fellow, MIT Sloane School Center for Digital Business, and author of Getting Beyond Ideas.

Combining frog design's approach with insightful analysis of companies such as Apple, BMW, Clif Bar, Google, Hewlett-Packard, Salesforce.com, and Zipcar, Richardson illustrates how to envision and realize successful new business ventures, products, and services. Innovation X is an essential guide for companies looking to get the jump on their competition in today’s disruptive environment.

For more information, please visit www.innovationxbook.com.

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