Amway Forever: The Amazing Story of a Global Business Phenomenon
Amway started in 1959 as a way for people to earn extra money selling soap and cosmetics. Today, it has recaptured the public's attention largely because of an extensive print and broadcast campaign featuring the Quixtar name-with ads saying "you know us as Amway."
Amway Forever chronicles the amazing inside story of this global business phenomenon. Page by page, it explores the history of Amway and its remarkable resurgence around the world. From how the company began and its growing pains in the 70's and 80's to its recent online revival, this book explores how Amway has survived and thrived over the past fifty years.
- Delves into how innovation has led to Amway's growth into an international powerhouse
- Reveals Amway's pioneering marketing tactics and sales strategies
- Offers an historic perspective, as well as a contemporary look, at how the company has evolved
Engaging and informative, Amway Forever is a must-read for anyone interested in this company's unique business model and buzzworthy emergence into a global success.
Introduction: Selling a Dream xi
Chapter 1: Capitalism and Controversy 1
Chapter 2: An Adventurous Partnership 15
Chapter 3: Taking Flight and Sailing Away 25
Chapter 4: Sell Something Everybody Needs 35
Chapter 5: Unveiling "The Plan" 45
Chapter 6: Toppling the Pyramid 57
Chapter 7: Retooling the Machine 77
Chapter 8: Diamonds, Rubies, Emeralds, and Pearls 91
Chapter 9: Clash of the Soap Titans 107
Chapter 10: Friends in High Places 119
Chapter 11: West Meets East 131
Chapter 12: The Biggest Market Ever 145
Chapter 13: New Heart, New Identity 153
Chapter 14: Amway Redux 163
Chapter 15: The Way Ahead 177
Selected Bibliography 203
About the Author 213
Amway Forever: The Amazing Story of a Global Business Phenomenon (Wiley; August 2011) chronicles the history of a remarkable – and controversial -- retail success story. Founded in 1959 as a way for people to earn extra income selling soap and nutritional supplements, Amway has recently returned to public attention by way of extensive broadcast campaigns, along with a stream of controversies, that have made it office chatter around the nation and around the world.
Despite stalling in the 1980s, in the last decade Amway has increased its export business to include more than eighty countries, generating $9 billion in sales and becoming one of the most profitable and powerful global retailers on earth. So, how did a direct selling company from the Mad Men–age keep pace with today's tough times, not only finding success, but thriving?
Delving into how innovation—particularly pioneering marketing tactics and sometimes questionable sales strategies—turned the company into an international powerhouse, Amway Forever presents the full story behind this hugely profitable business. Tracing Amway from its early days, through the growing pains of the '70s and '80s, and up to its recent reemergence across the globe, the book combines an historic perspective with a contemporary look at how the company has evolved. Offering an unbiased, unflinching look into one of the great business success stories of recent years, the book offers an investigative look at the history of Amway for the first time.
Readers of this book will learn:
Amway Forever is an unbiased and level-headed examination over the decades of one of the nation's most remarkable business enterprises. Engaging and informative, Amway Forever looks at the real story behind how one company overcame the odds to reinvent itself for the twenty-first century.
About the Author
Kathryn A. Jones is an experienced business writer and editor. A freelance writer for the New York Times where she has written for the Business, Money, National, and Travel sections, and a former writer-at-large and current contributing editor for Texas Monthly, she has also written for Time, Life, The Dallas Morning News, and numerous other news outlets. In June 2011, Jones was awarded the Nancy Monson Freedom of Information Award presented by the Texas Press Association and Freedom of Information Foundation of Texas. The award recognizes efforts to promote open government and using public records to serve the public good.
The Amazing Story of a Global Business Phenomenon
Published by Wiley
Available in Hardcover and e-Book formats