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Amway Forever: The Amazing Story of a Global Business Phenomenon

ISBN: 978-0-470-48821-8
220 pages
August 2011
Amway Forever: The Amazing Story of a Global Business Phenomenon (0470488212) cover image
A fascinating look at five decades of Amway's innovation

Amway started in 1959 as a way for people to earn extra money selling soap and cosmetics. Today, it has recaptured the public's attention largely because of an extensive print and broadcast campaign featuring the Quixtar name-with ads saying "you know us as Amway."

Amway Forever chronicles the amazing inside story of this global business phenomenon. Page by page, it explores the history of Amway and its remarkable resurgence around the world. From how the company began and its growing pains in the 70's and 80's to its recent online revival, this book explores how Amway has survived and thrived over the past fifty years.

  • Delves into how innovation has led to Amway's growth into an international powerhouse
  • Reveals Amway's pioneering marketing tactics and sales strategies
  • Offers an historic perspective, as well as a contemporary look, at how the company has evolved

Engaging and informative, Amway Forever is a must-read for anyone interested in this company's unique business model and buzzworthy emergence into a global success.

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Acknowledgments ix

Introduction: Selling a Dream xi

Chapter 1: Capitalism and Controversy 1

Chapter 2: An Adventurous Partnership 15

Chapter 3: Taking Flight and Sailing Away 25

Chapter 4: Sell Something Everybody Needs 35

Chapter 5: Unveiling "The Plan" 45

Chapter 6: Toppling the Pyramid 57

Chapter 7: Retooling the Machine 77

Chapter 8: Diamonds, Rubies, Emeralds, and Pearls 91

Chapter 9: Clash of the Soap Titans 107

Chapter 10: Friends in High Places 119

Chapter 11: West Meets East 131

Chapter 12: The Biggest Market Ever 145

Chapter 13: New Heart, New Identity 153

Chapter 14: Amway Redux 163

Chapter 15: The Way Ahead 177

Notes 183

Selected Bibliography 203

About the Author 213

Index 215

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Kathryn A. Jones is an experienced business writer and editor. A freelance writer for the New York Times where she has written for the Business, Money, National, and Travel sections, and a former writer-at-large and current contributing editor for Texas Monthly, she has also written for Time, Life, The Dallas Morning News, and numerous other news outlets.
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August 08, 2011
Amway Forever: The Amazing Story of a Global Business Phenomenon

Amway Forever: The Amazing Story of a Global Business Phenomenon (Wiley; August 2011) chronicles the history of a remarkable – and controversial -- retail success story. Founded in 1959 as a way for people to earn extra income selling soap and nutritional supplements, Amway has recently returned to public attention by way of extensive broadcast campaigns, along with a stream of controversies, that have made it office chatter around the nation and around the world. 

Despite stalling in the 1980s, in the last decade Amway has increased its export business to include more than eighty countries, generating $9 billion in sales and becoming one of the most profitable and powerful global retailers on earth. So, how did a direct selling company from the Mad Men–age keep pace with today's tough times, not only finding success, but thriving?

Delving into how innovation—particularly pioneering marketing tactics and sometimes questionable sales strategies—turned the company into an international powerhouse, Amway Forever presents the full story behind this hugely profitable business. Tracing Amway from its early days, through the growing pains of the '70s and '80s, and up to its recent reemergence across the globe, the book combines an historic perspective with a contemporary look at how the company has evolved. Offering an unbiased, unflinching look into one of the great business success stories of recent years, the book offers an investigative look at the history of Amway for the first time. 

Readers of this book will learn:

  • How the company challenged the brick-and-mortar retail model, used social networking and sold direct long before the days of the Internet
  • How technology became the driver for expansion; what worked and what didn’t
  • Why and how Amway adapted its model and broke with its own selling traditions to succeed in other countries
  • How the emphasis on forming relationships with customers and leveraging personal connections enabled Amway to break into markets in Asia
  • How to succeed in China
  • Where the most promising markets for direct marketing will be
  • Amway’s plans to move into Africa and the Middle East
  • Who succeeds in the direct selling business and who doesn’t – and why 

Amway Forever is an unbiased and level-headed examination over the decades of one of the nation's most remarkable business enterprises. Engaging and informative, Amway Forever looks at the real story behind how one company overcame the odds to reinvent itself for the twenty-first century.

About the Author

Kathryn A. Jones is an experienced business writer and editor. A freelance writer for the New York Times where she has written for the Business, Money, National, and Travel sections, and a former writer-at-large and current contributing editor for Texas Monthly, she has also written for Time, Life, The Dallas Morning News, and numerous other news outlets. In June 2011, Jones was awarded the Nancy Monson Freedom of Information Award presented by the Texas Press Association and Freedom of Information Foundation of Texas. The award recognizes efforts to promote open government and using public records to serve the public good.

   

 

Amway Forever

The Amazing Story of a Global Business Phenomenon

Published by Wiley

 August 2011

ISBN: 9780470488219

 

Available in Hardcover and e-Book formats

 

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