Pay-Per-Click Search Engine Marketing: An Hour a DayISBN: 978-0-470-48867-6
Paperback
432 pages
August 2010
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1 The Art and Science of PPC Advertising.
2 How the PPC Machine Works.
3 Core PPC Skills and Objectives.
4 Month 1 — Research Keywords and Establish Campaign Structure.
5 Month 2 — Create Great PPC Ads.
6 Month 3 — Design Effective Landing Pages.
7 Month 4 — Advertise on the Content Network.
8 Month 5 — Launch Your Campaign.
9 Month 6 — Optimize Your Campaign.
10 Month 7 — Test Ads Using Advanced Techniques.
11 Month 8 — Test and Optimize Landing Pages.
12 Month 9 — Migrate Your Campaign to Microsoft and Yahoo!
