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Pay-Per-Click Search Engine Marketing: An Hour a Day (0470488670) cover image
Pay-Per-Click Search Engine Marketing: An Hour a Day
ISBN: 978-0-470-48867-6
Paperback
432 pages
August 2010
US $29.99 Add to Cart

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Other Available Formats: E-Book

  • Description
  • Table of Contents
  • Author Information
  • Press Release
  • Audio Video
1 The Art and Science of PPC Advertising.

2 How the PPC Machine Works.

3 Core PPC Skills and Objectives.

4 Month 1 — Research Keywords and Establish Campaign Structure.

5 Month 2 — Create Great PPC Ads.

6 Month 3 — Design Effective Landing Pages.

7 Month 4 — Advertise on the Content Network.

8 Month 5 — Launch Your Campaign.

9 Month 6 — Optimize Your Campaign.

10 Month 7 — Test Ads Using Advanced Techniques.

11 Month 8 — Test and Optimize Landing Pages.

12 Month 9 — Migrate Your Campaign to Microsoft and Yahoo!

Buy Both and Save 25%!

+ Buy Pay-Per-Click Search Engine Marketing: An Hour a Day (List Price: US $29.99)
with The Facebook Guide for People Over 50 (List Price = US $19.99)
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Discounted Price: US $37.48
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