Energize Growth NOW: The Marketing Guide to a Wealthy Company
"Effective, timely, balanced-this book captures the critical
steps for growing a business the 'right way' and avoiding the usual
pitfalls of a poor growth strategy."
—Stephen R. Covey, author, The 7 Habits of Highly Effective People and The Leader in Me
"Much like my experience at Apple, you will need to know when
it's time to stop acting like a bootstrapper and start operating
like a growth company. This book is a great resource to ease the
transition. By applying these core principles and time-tested
planning guides, you will have changed the world for the
—Guy Kawasaki, author, Reality Check and The Art of the Start, and cofounder, Alltop
"I wish I'd had access to this book's wisdom in the past. It's a
wellspring of invaluable marketing ideas and wealth-building
strategies business owners and management teams can-and should-use
to take their companies where they need to go. There's no abstruse
theory or hard-to-understand doublespeak here. Just actionable
plans anyone can literally start using tomorrow. That makes Lisa
Nirell the growth strategy guru for sustainable businesses."
—Jeffrey Hollender, President and Chief Inspired Protagonist, Seventh Generation
"Energize Growth NOW appears at an ideal time to provide
small business owners with their rightful wealth, life balance, and
peace of mind through great advice, easily applied. Lisa Nirell's
advice is more important than any business plan you now have in
—Alan Weiss, PhD, author, Million Dollar Consulting
"Energize Growth NOW is simply a fantastic how-to guide
for building a great company. Try the ideas in this book and not
only will your business grow, but so will you!"
—Marshall Goldsmith, New York Times and Wall Street Journal #1 bestselling author of What Got You Here Won't Get You There and Succession: Are You Ready?
"In Energize Growth NOW, Lisa Nirell has written a smart,
concise guide for business leaders looking to navigate growth
successfully. The book provides valuable tips on how companies can
grow better as well as bigger, and how leaders can create the kind
of vibrant culture that's critical now more than ever."
—Ray Davis, CEO, Umpqua Bank, and author, Leading for Growth
"Lisa Nirell has captured the essence of what it takes to grow
an entrepreneurial venture into a successful,sustainable
—Jerry Andres, CEO, Jeld-Wen Development, and Chairman of the Board, Clear Choice Health Plans
"What's uniquely cool about Lisa's book is the way she
interweaves values with financial success. Making big bucks without
values smells. Having high values go unrewarded ultimately destroys
beliefs. She keeps them together."
—Gary Sutton, author, The Six-Month Fix and Corporate Canaries
Accolades and Gratitude.
1 Running on Empty.
2 Brains, Beliefs, and Growth Blunders.
3 Say No to the Good, and Yes to the Great.
4 Increase Your Wealth Quotient.
5 The Path to Planning.
6 The Inside Job.
7 What’s on Your Dashboard?
8 Design Your Dashboard.
9 Plan Your Brand.
10 More Revenues, Fewer Clients.
11 Future Energy Sources: How to Grow Your Wealth Quotient with Social Media.
Appendix A: Sample EnergizeGrowth Plan.
Appendix B: Sample ProfitCents Report.
About the Author.