![]() Guerrilla Marketing for Job Hunters 2.0: 1,001 Unconventional Tips, Tricks and Tactics for Landing Your Dream Job, 2nd Edition
ISBN: 978-0-470-49846-0
Adobe E-Book
256 pages
May 2009
US $21.95
This price is valid for United States. Change location to view local pricing and availability. Other Available Formats: Paperback
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Acknowledgments.
Warning.
Introduction.
Chapter 1: Why You Need to Become a Guerrilla Job Hunter.
The New Global America.
PART I YOUR GUERRILLA MIND.
Chapter 2: Personal Branding Guerrilla Style.
Shape Up Your Brand with Attitude.
Chapter 3: Your Guerrilla Job-Hunting Strategy.
Think Like a General—Work Like a Sergeant.
Chapter 4: Your Research Plan.
Research: The Guerrilla’s Competitive Edge.
PART II WEAPONS THAT MAKE YOU A GUERRILLA.
Chapter 5: Resume Writing and Cover Letter Boot Camp.
How to Overhaul Your Personal Marketing Materials.
Chapter 6: Twenty-First Century Digital Weapons.
If You Build It, They Will Come for You . . ..
Chapter 7: Recruiternomics 2.0.
How to Work Your Job Search Commandos.
PART III TACTICS THAT MAKE YOU A GUERRILLA.
Chapter 8: Guerrilla Networking.
A Radical Approach.
Chapter 9: Fearless Warm Calling.
A Fresh Alternative.
Chapter 10: Creative Ways to Find a Job.
Breakthrough Strategies.
PART IV YOUR GUERRILLA JOB-HUNTING CAMPAIGN.
Chapter 11: 3 Sample Campaigns.
The Force Multiplier Effect in Action.
Chapter 12: Hand-to-Hand Combat.
Winning the Face-to-Face Interview.
Chapter 13: Negotiating the Deal.
How to Bargain with Confidence.
Chapter 14: Ready Aye Ready.
Bonuses.
Appendix 1: Call Logs.
Appendix 2: eXtremeTM Makeover Resume Samples.
Appendix 3: Compensation Checklist.
About the Authors.
Index.
Free Job-Search Resources.
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