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E-book
A Fine Line: How Design Strategies Are Shaping the Future of BusinessISBN: 978-0-470-50041-5
E-book
256 pages
May 2009, Jossey-Bass
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Other Available Formats: Hardcover
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Foreword.
The Author.
Introduction.
Chapter 1: Design-Driven Strategy: Staking a Claim in the Creative Economy.
Chapter 2: True Lies: The Role of Leadership in Innovation.
Chapter 3: Designing to Win: The Creative Business Strategy.
Chapter 4: Minds Beat Money: The Innovation Process, Step by Step.
Chapter 5: A Business Design Revolution: The Greening of Planet, Inc.
Chapter 6: Design-Driven Strategies for Better Business-And a Better World.
Chapter 7: The Factories.
Epilogue.
Resources.
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