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The Most Successful Small Business in The World: The Ten Principles

ISBN: 978-0-470-50362-1
256 pages
January 2010
The Most Successful Small Business in The World: The Ten Principles (0470503629) cover image


"Gerber's books never disappoint. These Ten Principles help you dig in to create newer, bigger ideas during our deeply troubled times, ultimately producing a great renewal—of mind, of body, of spirit, and leading to a new operating system where anything is possible and growth is built into the culture."
–STEPHEN M. R. COVEY, author of the New York Times and #1 Wall Street Journal bestseller The Speed of Trust

"This book doesn't just describe great business principles—it MAKES business history. Your economic survival hinges on you reading this book!"
–JACK CANFIELD, coauthor of the New York Times #1 bestselling Chicken Soup for the Soul® series and author of The Success Principles

"Gerber is the master in giving us the essence. Every business begins small,then grows and endures in accordance with its founding principles. His new book scores a perfect 10!"
–DENIS WAITLEY, author of The Psychology of Winning

"New books recycle old ideas. This one is brand-new thinking for our deeply troubled times. Gerber takes on the tough issues of the day, and provides liberating insight and compelling principles on creating small business success in any economic or political environment."
–DR. IVAN MISNER, New York Times bestselling author and founder of BNI

"Entrepreneurship has been the high road to success and satisfaction for 200 years. In this book, Michael shows you how to start and build your own business better and more meaningfully than you ever thought possible. Good Luck!"
–BRIAN TRACY, bestselling author of The Psychology of Achievement

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Table of Contents

Foreword by (Rabbi Levi Cunin).

A Brief Introduction.

Chapter 1 The First Principle.

Chapter 2 The Second Principle.

Chapter 3 The Third Principle.

Chapter 4 The Fourth Principle.

Chapter 5 The Fifth Principle.

Chapter 6 The Sixth Principle.

Chapter 7 The Seventh Principle.

Chapter 8 The Eighth Principle.

Chapter 9 The Ninth Principle.

Chapter 10 The Tenth Principle.

Epilogue: Concerning Success.

An Invitation from the Author.


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Author Information

MICHAEL E. GERBER is the author of thirteen business books, including the mega-bestseller The E-Myth Revisited. Mr. Gerber's revolutionary perspective has become the gold standard for small business development throughout the world, becoming what Inc. Magazine calls "the world's #1 small business guru," and one of BusinessWeek's bestselling authors of past decades. Gerber's passion and genius for understanding the plight of the individual entrepreneur is the crux of his tremendous appeal and success, and has formed the core value of his brand as it has evolved over three decades.

Gerber's extraordinary work has achieved stunning results by transforming more than 65,000 businesses in over 145 countries and 29 languages, and is used in 118 universities in the world. For more information, please visit www.MichaelEGerber.com.

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Press Release

January 11, 2010
Ten Principles of the Most Successful Small Businesses in the World

From one of the world’s leading authorities and authors on entrepreneurship and small business comes a highly relatable, easily consumable, and assuredly unforgettable book on creating and building a stunningly successful business in the midst of these historic economic, market and geo-political challenges in our world.   In Michael E. Gerber’s latest book, THE MOST SUCCESSFUL SMALL BUSINESSES IN THE WORLD: The Ten Principles (Wiley, $24.95; January 2010), readers will be emboldened by not just a message of hope, but by a journey that unveils the guiding principles upon which all great companies must rely.

As Founder of E-Myth Worldwide and Founder and Chairman of Michael E. Gerber Companies, Inc., Gerber has dedicated his life to transforming over 70,000 small businesses in over 145 countries.  His books and companies are created to reach those who are inspired by the possibility of creating world class companies – companies that fulfill that deep abiding vision in each of us to transform our world. 

His first of thirteen international bestselling books, The E-Myth (Ballinger Publishing Company, 1985), introduced small business owners to the importance of working on their business, not in it, and started a bona fide worldwide E-Myth revolution through the development of legendary business systems used in thousands of companies around the world. Inspired by what Gerber calls “the awakened entrepreneur,” he wrote Awakening the Entrepreneur Within (HarperCollins, 2008) which introduced the belief that to truly flourish, a business must have manifest its dream, vision, purpose and mission in a way that is transformational to its customers, employees, suppliers, lenders and shareholders.  The book, like all of Gerber’s books, was written about real businesses and real people who he helped find their dream and develop their vision, purpose and mission to transform their business and life. 

Now, in THE MOST SUCCESSFUL SMALL BUSINESSES IN THE WORLD, Gerber will teach his legion of fans how to go beyond the obvious, to challenge the academic, to chase away the conditions which ensnare us, to engage in a conversation they have never had before.  He shares his deep insight from conversations he has had hundreds of thousands of times with people who have launched their businesses in the wrong way.  From those conversations he has created the platform he calls The Ten Principles for which this book is written and for which will serve as the cornerstone and foundation to build the company you will discover as you read this book.   

The book delivers important insight into:  

  • How to identify a company’s essential “system”—its highly differentiated way of doing business—that will be the cornerstone of its success
  • Building a business of great imagination—a self-reliant “reach” that will create economic certainty in any climate
  • Creating a center of growth and learning for employees that will in turn develop a business beyond any standard that formerly existed
  • Instilling a higher purpose that can move a business and its customers to greater levels of fulfillment and growth
  • And much, much more…
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