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The Most Successful Small Business in The World: The Ten Principles

ISBN: 978-0-470-50362-1
192 pages
January 2010
The Most Successful Small Business in The World: The Ten Principles (0470503629) cover image


A unique guide for the crucial start-up phase of a business

So much attention goes to business practice and operation, yet the majority of ventures still fail. One area often overlooked is preparation. Too few entrepreneurs ask themselves, what are you supposed to do before you start your start-up?

The Most Successful Small Business in The World gives you Michael E. Gerber's unique approach to thinking about the meaning of your company by applying his ten critical steps; a process you must go through long before you ever open your door. With these simple principles, based on expert Michael Gerber's years spent helping countless entrepreneurs, you'll take the essential first steps to lay the groundwork for building what Michael E. Gerber calls The Most Successful Small Business In the World!

  • Author Michael Gerber has coached, taught, or trained more than 60,000 small businesses in 145 countries
  • Free Webinar with Gerber for book purchasers
  • Gerber's Ten Principles cover everything from defining the meaning of your company, teaching you how to think about systems, the importance of differentiation, perfecting the people within your business, acquiring clients, and more

If you're ready to make your business dream more than just a reality, and resolve to do something bigger than you ever imagined, The Most Successful Small Business In The World will provide you with a stunningly original process for thinking yourself through it. Yes, you too can create The Most Successful Small Business In The World...Michael E. Gerber will show you exactly how to do it.

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Table of Contents

Foreword By Rabbi Levi Cunin xiv

A Brief Introduction xix

Chapter 1 The First Principle 1

Chapter 2 The Second Principle 12

Chapter 3 The Third Principle 24

Chapter 4 The Fourth Principle 48

Chapter 5 The Fifth Principle 62

Chapter 6 The Sixth Principle 82

Chapter 7 The Seventh Principle 98

Chapter 8 The Eighth Principle 108

Chapter 9 The Ninth Principle 122

Chapter 10 The Tenth Principle 130

Epilogue Concerning Success 144

An Invitation from the Author 153

Resources 155

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Author Information

MICHAEL E. GERBER is the author of thirteen business books, including the mega-bestseller The E-Myth Revisited. Mr. Gerber's revolutionary perspective has become the gold standard for small business development throughout the world, becoming what Inc. Magazine calls "the world's #1 small business guru," and one of BusinessWeek's bestselling authors of past decades. Gerber's passion and genius for understanding the plight of the individual entrepreneur is the crux of his tremendous appeal and success, and has formed the core value of his brand as it has evolved over three decades.

Gerber's extraordinary work has achieved stunning results by transforming more than 65,000 businesses in over 145 countries and 29 languages, and is used in 118 universities in the world. For more information, please visit www.MichaelEGerber.com.

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Press Release

January 11, 2010
Ten Principles of the Most Successful Small Businesses in the World

From one of the world’s leading authorities and authors on entrepreneurship and small business comes a highly relatable, easily consumable, and assuredly unforgettable book on creating and building a stunningly successful business in the midst of these historic economic, market and geo-political challenges in our world.   In Michael E. Gerber’s latest book, THE MOST SUCCESSFUL SMALL BUSINESSES IN THE WORLD: The Ten Principles (Wiley, $24.95; January 2010), readers will be emboldened by not just a message of hope, but by a journey that unveils the guiding principles upon which all great companies must rely.

As Founder of E-Myth Worldwide and Founder and Chairman of Michael E. Gerber Companies, Inc., Gerber has dedicated his life to transforming over 70,000 small businesses in over 145 countries.  His books and companies are created to reach those who are inspired by the possibility of creating world class companies – companies that fulfill that deep abiding vision in each of us to transform our world. 

His first of thirteen international bestselling books, The E-Myth (Ballinger Publishing Company, 1985), introduced small business owners to the importance of working on their business, not in it, and started a bona fide worldwide E-Myth revolution through the development of legendary business systems used in thousands of companies around the world. Inspired by what Gerber calls “the awakened entrepreneur,” he wrote Awakening the Entrepreneur Within (HarperCollins, 2008) which introduced the belief that to truly flourish, a business must have manifest its dream, vision, purpose and mission in a way that is transformational to its customers, employees, suppliers, lenders and shareholders.  The book, like all of Gerber’s books, was written about real businesses and real people who he helped find their dream and develop their vision, purpose and mission to transform their business and life. 

Now, in THE MOST SUCCESSFUL SMALL BUSINESSES IN THE WORLD, Gerber will teach his legion of fans how to go beyond the obvious, to challenge the academic, to chase away the conditions which ensnare us, to engage in a conversation they have never had before.  He shares his deep insight from conversations he has had hundreds of thousands of times with people who have launched their businesses in the wrong way.  From those conversations he has created the platform he calls The Ten Principles for which this book is written and for which will serve as the cornerstone and foundation to build the company you will discover as you read this book.   

The book delivers important insight into:  

  • How to identify a company’s essential “system”—its highly differentiated way of doing business—that will be the cornerstone of its success
  • Building a business of great imagination—a self-reliant “reach” that will create economic certainty in any climate
  • Creating a center of growth and learning for employees that will in turn develop a business beyond any standard that formerly existed
  • Instilling a higher purpose that can move a business and its customers to greater levels of fulfillment and growth
  • And much, much more…
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