The E-Myth Accountant: Why Most Accounting Practices Don't Work and What to Do About It
Distilled small business advice for accounting practices
Many accountants in small and mid-size practices are experts when it comes to their professional knowledge, but may not have considered their practice as much from a business perspective.
Michael Gerber's The E-Myth Accountant fills this void,
giving you powerful advice on everything you need to run your
practice as a successful business, allowing you to achieve your
goals and grow your practice. Featuring Gerber's signature
easy-to-understand, easy-to-implement style, The E-Myth
- Gerber's universal appeal as a recognized expert on small businesses who has coached, taught, and trained over 60,000 small businesses
- A recognized and widely respected co-author and leader in the accounting field
The E-Myth Accountant is the last guide you'll ever need to make the difference in building or developing your successful accounting practice.
A Note from M. Darren Root.
Chapter 1: The Story of Steve and Peggy.
Chapter 2: This CPA’s Personal Journey.
Chapter 3: On the Subject of Money.
Chapter 4: The Pursuit of Money.
Chapter 5: On the Subject of Planning.
Chapter 6: The Value of Taking Aim.
Chapter 7: On the Subject of Management.
Chapter 8: Management by Design.
Chapter 9: On the Subject of People.
Chapter 10: We the People.
Chapter 11: On the Subject of Associate Accountants.
Chapter 12: Building a Professional Team.
Chapter 13: On the Subject of Estimating.
Chapter 14: The Value of Pricing.
Chapter 15: On the Subject of Clients.
Chapter 16: Making It All about the Client.
Chapter 17: On the Subject of Growth.
Chapter 18: The Art of Growth.
Chapter 19: On the Subject of Change.
Chapter 20: The Next Generation Accounting Firm.
Chapter 21: On the Subject of Time.
Chapter 22: Managing Choices, Not Time.
Chapter 23: On the Subject of Work.
Chapter 24: Getting to the Real Work.
Chapter 25: On the Subject of Taking Action.
Chapter 26: Getting Things Done.
M. Darren Root, CPA, CITP, is CEO of Root & Associates, a nationally recognized speaker, and Executive Editor of the accounting profession's leading technical trade publication, The CPA Technology Advisor. Darren has also built a world-class organization dedicated to educating accountants on transforming from technicians to savvy business leaders and building Next Generation Accounting Firms. Darren's passion to change the way firms work, combined with twenty-five years of practical experience and technology expertise, has enabled him to emerge as a thought leader and trusted coach to small and mid-sized accounting firms across the country.
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