Jon Collins has nearly 20 years of experience in IT. Jon has worked as an industry analyst for over 7 years, for companies including Quocirca, Bloor Research and IDC. He has acted as an advisor to leading vendors including Cisco, EMC, IBM and Microsoft, and to large IT user organisations in the Government, Telecommunications and Financial Services sectors.

Neil Macehiter is one of the founders of Macehiter Ward-Dutton, an IT advisory firm focused firmly on the challenge of IT-business alignment. He has almost 21 years of experience in the IT industry, having worked in consulting, product and technology strategy roles for vendors.

Dale Vile is the research director of Freeform Dynamics. He specialises in monitoring how IT industry developments map onto practical business needs in the Enterprise and SMB mainstream.

Neil Ward-Dutton is the other founder of Macehiter Ward-Dutton. He has over 15 years of experience in the IT industry - in a mixture of consulting and industry analysis roles. He started his career as a business analyst at ICI, and then spent a number of years as a software engineer working for one of the UK's leading software consultancies at the time, Praxis.