Business intelligence is a broad category of applications and technologies for gathering, providing access to, and analyzing data for the purpose of helping enterprise users make better business decisions. This book provides coverage of topics currently dispersed throughout data mining and business books, bringing them topics together for the first time to provides readers with an introductory and practical guide to the mathematical models and analysis methodologies vital to business intelligence. It makes topics more accessible through the careful definition and introduction of each concept, followed by the extensive use of examples and numerous real-life case studies