 
Branding Governance: A Participatory Approach to the Brand Building Process
ISBN: 978-0-470-51169-5
Adobe E-Book
288 pages
June 2007
US $45.00
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"…challenges traditional thinking on brands." (Retail & Leisure International, June 2007)
"In this superb book, the authors…provide marketers with a practical framework for rethinking and reworking their brand building." (The Marketer: Chartered Institute Of Marketing, October 2007)
