E-book

Return on Ideas: A Practical Guide to Making Innovation Pay

ISBN: 978-0-470-51207-4

E-book

280 pages

May 2008

US $44.99

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About the Author.

Acknowledgements.

Chapter 1. This is getting us nowhere.

Chapter 2. How to navigate this book.

PART I: THE CASE STUDY.

Chapter 3. The Calippo Shots Story.

PART II: THE CHALLENGE.

Chapter 4. Innovation isn't working.

PART III: THE CORE IDEA.

Chapter 5. A new innovation paradigm: The Rocket Motor.

Chapter 6. Rocketing: Destination.

Chapter 7. Rocketing: Combustion.

Chapter 8. Rocketing: Nozzle.

Chapter 9. Rocketing: Expander.

PART IV: THE ENTERTAINMENT.

Chapter 10. Ten innovations that make it look easy.

PART V: THE PRACTICALITIES.

Chapter 11. Doing it Faster.

Chapter 12. Avoiding the Pitfalls.

Appendix: Rocketing Toolkit.

Index.