The Marketing Director's Role in Business Planning and Corporate Governance
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Michaluk outlines marketing’s key role in alerting the board to market conditions that merit adjustment of the corporate strategy, thus ensuring that strategy is based on sound intelligence and grounded in market reality. The book is illustrated with examples from a host of top companies, as well as interviews with their CEOs and CMOs.
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The Marketing Director's Role in Business Planning and Corporate Governance (US $55.00)
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