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Market Research Handbook, 5th Edition (0470517689) cover image
Market Research Handbook, 5th Edition
ISBN: 978-0-470-51768-0
Hardcover
654 pages
October 2007
US $220.00 Add to Cart

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"The new edition reflects the changing needs of researchers...[it] will definitely find a place on the corner of my desk..."  (Admap, January 2008)

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