Acknowledgements.

Introduction.

Part One: Understanding Design.

1. The Nature of Design.

Design Activities.

Design Problems.

Problem Structures.

2. Design Ability.

What Designers Say.

How Designers Think.

Learning to Design.

3. The Design Process.

Descriptive Models.

Prescriptive Models.

An Integrative Model.

Part Two: Doing Design.

4. New Design Procedures.

Systematic Procedures.

Design Methods.

Creative Methods.

Rational Methods.

5. Identifying Opportunities.

The User Scenarios Method.

6. Clarifying Objectives.

The Objectives Tree Method.

7. Establishing Functions.

The Function Analysis Method.

8. Setting Requirements.

The Performance Specification Method.

9. Determining Characteristics.

The Quality Function Deployment Method.

10. Generating Alternatives.

The Morphological Chart Method.

11. Evaluating Alternatives.

The Weighted Objectives Method.

12. Improving Details.

The Value Engineering Method.

Part Three: Managing Design.

13. Design Strategies.

What is a Design Strategy?

Frameworks for Action.

Strategy Control.

Setting Strategies and Choosing Tactics.

14. Product Development.

Product Design.

Product Planning.

Product Innovation.

References.

Index.