Part I: Surveying the Marketplace.

Chapter 1: The Wide, Wide World of iPhone App Development.

Chapter 2: Understanding the iPhone Platform.

Chapter 3: Pricing and Revenue Models.

Part II: Pinpointing the Business Offering.

Chapter 4: Coming Up with a Winning Idea.

Chapter 5: Leveraging Brands, Skills, and Content.

Chapter 6: Collaborating Internally and Externally.

Chapter 7: Sizing Up the Competition.

Part III: Lay the Groundwork.

Chapter 8: Registering with Apple.

Chapter 9: Understanding the Development Tools.

Chapter 10: Staffi ng Your Team.

Part IV: Assemble Your iPhone Application.

Chapter 11: Building Your Application Specifi cations.

Chapter 12: Assembling Your Development Team.

Chapter 13: Greenlighting the Budget.

Chapter 14: Managing the Development Process.

Part V: Market to the Masses.

Chapter 15: Capturing Free Publicity.

Chapter 16: Building the Buzz.

Chapter 17: Promoting Your App with Paid Advertising.

Chapter 18: Planning Your Next Project.

Part VI: The Part of Tens.

Chapter 19: Ten Traits of Highly Successful Applications.

Chapter 20: Ten Influential Review Sites.

Appendix.

Index.