Wiley
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Get Seen: Online Video Secrets to Building Your Business

ISBN: 978-0-470-52546-3
323 pages
January 2010
Get Seen: Online Video Secrets to Building Your Business (0470525460) cover image
The era of online video has arrived—now make it work for your business

In the last year, the world of online video exploded. Hollywood got into the game, professional actors and writers joined in, and independent producers looked to find their niche. Now, companies are wide awake to the opportunities for product and brand promotion as well as customer engagement. So how do you want to fit into the new online video universe?

The must-have guide, Get Seen by Steve Garfield, the "Paul Revere of video blogging," offers a quick and complete toolkit to get you up to speed on the latest that online video and related media have to offer.

  • Examines success stories of how companies have used online video
  • Presents a series of plans and tools that businesses can follow as they expand onto the social web
  • Provides clear step by step directions on how to record, edit, and export videos, where to post them, how to build a community around their content, and what to do to increase views by making it go viral

If you're ready to take full advantage of online video's many benefits, Get Seen is the one resource you need.

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Foreword by David Meerman Scott.

Introduction.

CREATING 

Chapter 1: Choosing a Camera.

Chapter 2: Lighting and Sound.

Chapter 3: Making Videos Without a Video Camera.

Chapter 4: Recording and Shooting.

Chapter 5: Editing. 

SHARING 

Chapter 6: Uploading.

Chapter 7: Broadcasting Live.

Chapter 8: Video Blogging—Why You Might Want A blog.

Interviews.

Acknowledgements.

About the Author.

Index. 

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Steve Garfield works with and advises Fortune 500 brands, such as AT&T, Kodak, Nokia, and Panasonic, and media outlets CBS, NBC, and PBS. Nationally featured on CNN, Garfield is the Boston correspondent for the pioneering video podcast Rocketboom and a longtime video blogging expert. He lectures on new media at Boston University, Northeastern, and Emerson College. Garfield also serves as an advisor to many of the Web's early video startups. For more information, please visit: stevegarfield.com/getseen
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A year in the life of Steve Garfield

December 28, 2009
Latest Book in David Meerman Scott’s New Rules of Social Media Series Teaches Businesses How To Use Online Video to Accumulate Customers, by the “Paul Revere of Video Blogging”

Online marketing campaigns aren’t complete without social media, and video is one component that is about to become more crucial than ever. The world of online video has exploded. Every minute, 20 hours of video get uploaded on YouTube. Hollywood has gotten into the game, professional actors and writers have joined in, and independent producers are looking to find their niche. Now, many companies are turning to online video as a platform to promote their products and services, engaging viewers, and accumulating customers. 

GET SEEN: Online Video Secrets to Building Your Business (Wiley; January 2010; $24.95) by Steve Garfield examines success stories of companies using online video. Part of the successful New Rules of Social Media Series created by David Meerman Scott, GET SEEN presents a series of plans and tools businesses can follow to successfully communicate with and market to their customers on the social web. 

Readers will learn how to record, edit, and export videos, where to post them, how to build a community around their content, and how to increase views by going viral. 

Garfield has advised many of the web's early video startups on user interface, including Seesmic, Livestream, Qik, TubeMogul, and blip.tv. He is the founder of Boston Media Makers and has helped the group to spread to other cities including New York and Washington, DC.  

He was chosen as the Boston correspondent for the pioneering video podcast, Rocketboom, and he also provides citizen journalism reports for CNN iReport, The Uptake, and techPresident. Garfield lectures at Boston University, Northeastern and Emerson College.

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Get Seen: Online Video Secrets to Building Your Business (US $24.95)

-and- Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business, Revised and Updated Edition (US $19.95)

Total List Price: US $44.90
Discounted Price: US $33.67 (Save: US $11.23)

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