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Online Surveys For Dummies

ISBN: 978-0-470-52796-2
360 pages
June 2010
Online Surveys For Dummies (047052796X) cover image


The easy way to build effective online surveys for your business, with three months of free service!

By targeting select response groups, online surveys are a great way to help your business, group, or organization get valuable feedback quickly. But with over 40 vendors and hundreds of options available, where do you start? This friendly book walks you step by step through the process of creating, launching, and getting results from an online survey.

You'll learn about the tools involved, what results to expect, how to build a compelling survey, tips for identifying the right audience, and how to analyze the results. Discover

  • What a survey is and how to put one together
  • Survey lingo and a sample survey to study
  • How to develop questions and assemble them into an attractive, easy-to-use interface that encourages response
  • Tips for identifying and contacting the respondents you want to hear from
  • The steps involved in making a usable analysis of the results
  • Pitfalls to avoid, things to check out before launching a survey, and best practices

With the book, you'll also receive three months of free service from a top survey vendor to get you started.

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Table of Contents


Part I: Getting Started with Online Surveys.

Chapter 1: Understanding Online Surveys.

Chapter 2: Steering Clear of Common Terminology Confusion.

Chapter 3: Trying Your Hand at Online Surveys.

Chapter 4: Online Survey Tools You Can Use.

Part II: Building Compelling Surveys.

Chapter 5: Preparing to Build Your Survey.

Chapter 6: Developing Questions that Get Responses.

Chapter 7: Building a Compelling Survey.

Chapter 8: Exploring Different Survey Types.

Part III: Distributing Your Survey to Target Audiences.

Chapter 9: Preparing to Launch Your Online Survey.

Chapter 10: Steering Clear of Spam Complaints.

Chapter 11: Sending Your Survey to the Masses.

Chapter 12: Surveying Survey Administration.

Part IV: Analyzing Your Online Survey Results.

Chapter 13: Diving into Your Online Survey Reports.

Chapter 14: Daring to Get Advanced with Survey Analytics.

Chapter 15: Reporting Your Online Survey Results.

Part V: The Part of Tens.

Chapter 16: Ten Ways to Increase Your Response Rates.

Chapter 17: Ten Common Survey Mistakes to Avoid.

Chapter 18: Ten Online Survey Best Practices.



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Author Information

Vivek Bhaskaran is CEO and founder of Survey Analytics, a company named to Inc. magazine's list of 500 fastest-growing companies.

Jennifer LeClaire is a journalist and blogger who covers the world of e-commerce and online marketing. She is coauthor of Web Analytics For Dummies.

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