Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity
This price is valid for United States. Change location to view local pricing and availability.
Do you think you've discovered an error in this book? Please check the list of errata below to see if we've already addressed the error. If not, please submit the error via our Errata Form. We will attempt to verify your error; if you're right, we will post a correction below.
|Short urls in the 1st printing no longer redirect to the correct web pages
The author used a website called sn.im to provide short urls for all the web pages to which he refers in the book. That site is now defunct and so those urls do not redirect properly as printed in the book. The short urls are now being handled through another domain, called "zqi.me". To go to any of the webpages, you need to replace the domain in the url, "sn.im" with the domain "zqi.me". The shortcut portion of the short urls remains unchanged.
In addition, there is an Excel spreadsheet included on the CD that lists all the short urls and the web pages to which they point. Go to the Resources and Downloads tab to download a corrected version of that file that lists the new short urls with the zqi.me domain.
|4||99||Error in discussion of data shown in Figure 4.22
The first sentence on the page, "You can quickly see that Visitors refine their query for the word blogger only 1.8 percent of the time, a likely indication that they find what they are looking for right away."
You can quickly see that Visitors refine their query for the word cross domain only 3.23 percent of the time, a likely indication that they find what they are looking for right away.
|4||111||Reference to incorrect figures
In the first paragraph, the reference to Figure 4.28 and Figure 4.29 is incorrect. It should read "Figure 4.27 and Figure 4.28".
|5||160||Text correction: Typographical error in calculation
In the sixth paragraph, a comma has been substituted for a divide by character: "/".
"1,900 , 30 = $63" should read "1,900 / 30 = $63"
In the sixth paragraph, replace "I can take the average of that value over the past three months and compute that each click on the site is worth $25. Total monthly value? 338 × 35 = $8,450." with the following text:
"I can follow that same process for rest of the conferences and to compute the value of each click on that page I can, as an example, take the average of that value. Final economic value created? I received 338 clicks on that page and my average value was $25 so the total was 338 x 25 = $8450."
|9||various||Text correction: Mobile analytics provider Bango Analytics incorrectly called "Bongo"
|6/11/10||1st and 2nd|
The fourth sentence under "Analyzing Visual Impression Share and Lost Revenue" contains an error.
"Variables that go into that decision include the big prices, quality score..." should read
"Variables that go into that decision include the bids, quality score..."
The third sentence in the third paragraph contains an error.
"You likely expect exact match keywords that are precise and that carefully chosen targets will perform better than precise and certainly broad match." should read:
"You likely expect exact match keywords that are precise and that carefully chosen targets will perform better than phrase match and certainly broad match."