The Power of Legacy and Planned Gifts: How Nonprofits and Donors Work Together to Change the World
April 2010, Jossey-Bass
Praise for The Power of Legacy and Planned Gifts
"Kevin Johnson has done a great job making clear the process and
the implications of a bequest to a charity. A nonprofit's workers
and its donors will be well served in reading this book."
—Bill Gates, Sr., author, Showing Up for Life
"Regardless of the size, vintage, or mission of your
organization, you can use this book. If this is the part of
fundraising you have been avoiding, Kevin's sensible advice can get
your team started and get results sooner than you think."
—Joan Flanagan, fundraiser, Center for New Community, and author, Successful Fundraising
"Bequests are the key for small and medium-sized charities to
survive and thrive. Kevin clearly shows how board and staff can
easily develop the comfort and confidence to build effective
relations with donors, and help them tell their stories and express
their deepest values through bequests. Oh, that we all had this
book years ago!"
—Roger Ellison, vice president for planned giving, West Texas Rehabilitation Center Foundation
"Kevin's insights into donor motivation and the richness of our
story have resulted in a substantial increase in planned gifts to
—Karlene McCabe, executive director, Greenbelt Land Trust
Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.
Part One 1.
1 Loyal Donors and the Path to Nonprofi t Sustainability.
2 Transforming Old Habits into New Strategies.
3 Assumptions That Mean Success or Failure.
4 It’s Valuable to Make Your Own Plans First.
5 A Reason to Give: Inspiration and the Donor Experience.
6 The Four Steps to Create a Stream of Gifts.
7 Step 1: Setting the Stage for Legacy Gifts.
8 Step 2: Building Trust and Credibility.
9 Step 3: The Tipping Point.
10 Step 4: Putting It to Work: Going Public.
11 Integrating Legacy Gifts into Daily Work.
12 Gift Tools.
13 Advisors Moving to Center Stage.
14 Transparency and Ethics.
About the Author.