MarketPsych: How to Manage Fear and Build Your Investor Identity
Why is it that the investing performance of so many smart people reliably and predictably falls short? The answer is not that they know too little about the markets. In fact, they know too little about themselves.
Combining the latest findings from the academic fields of behavioral finance and experimental psychology with the down-and-dirty real-world wisdom of successful investors, Drs. Richard Peterson and Frank Murtha guide both new and experienced investors through the psychological learning process necessary to achieve their financial goals.
In an easy and entertaining style that masks the book’s scientific rigor, the authors make complex scientific insights readily understandable and actionable, shattering a number of investing myths along the way. You will gain understanding of your true investing motivations, learn to avoid the unseen forces that subvert your performance, and build your investor identity - the foundation for long-lasting investing success.
Replete with humorous games, insightful self-assessments, entertaining exercises, and concrete planning tools, this book goes beyond mere education. MarketPsych: How to Manage Fear and Build Your Investor Identity functions as a psychological outfitter for your unique investing journey, providing the tools, training and equipment to help you navigate the right paths, stay on them, and see your journey through to success.
Chapter 1: What Is Your Investor Identity?
Chapter 2: Investor Identity Fundamentals.
Chapter 3: Is Character Destiny?
Chapter 4: Managing Investing Emotions.
Chapter 5: What Do You Really Value?
Chapter 6: Identifying (and Avoiding) Investor Traps.
Chapter 7: Managing Investment Stress.
Chapter 8: Being Your Best.
Appendix A: Summary of Meditation Techniques.
Appendix B: Gratitude List.
About the Authors.
FRANK F. MURTHA received his PhD in counseling psychology from the University at Buffalo in 2001. He went on to join the consulting firm, RHR International LLP where he developed senior executives in leadership and pioneered a specialty in the new field of behavioral finance. In 2003 Murtha cofounded MarketPsych LLC, where he has led hundreds of workshops and trainings on applied investing psychology. Murtha's clients have included investment banks, financial services companies, and day trading firms, where he has coached financial advisors, analysts, and portfolio managers in reaching peak performance. Murtha has taught at numerous universities and is adjunct faculty at New York University. He is a recognized gambling and behavioral finance content expert and frequent contributor on the subject of investing psychology for print and electronic news media. Murtha lives in New York City with his wife and son.
MarketPsych: How to Manage Fear and Build Your Investor Identity (US $39.95)
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