When the Headline Is You: An Insider's Guide to Handling the MediaISBN: 978-0-470-54394-8
Hardcover
256 pages
October 2010, Jossey-Bass
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Foreword.
Introduction.
1 What Is News?
2 You Are the Story.
3 How to Admit Bad News.
4 Crafting Compelling Messages.
5 Delivering Your Message.
6 When the Going Gets Tough.
7 Twenty What-Ifs.
Appendix: Media Messaging Toolkit.
Notes.
Acknowledgments.
The Authors.
Index.
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When the Headline Is You: An Insider's Guide to Handling the Media (US $29.95)
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