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Graphics for Learning: Proven Guidelines for Planning, Designing, and Evaluating Visuals in Training Materials, 2nd Edition

ISBN: 978-0-470-54744-1
420 pages
November 2010, Pfeiffer
Graphics for Learning: Proven Guidelines for Planning, Designing, and Evaluating Visuals in Training Materials, 2nd Edition (0470547448) cover image

Description

Are you getting the most learning value from visuals? Thoroughly revised and updated, Graphics for Learning is the second edition of the bestselling book that summarizes the guidelines for the best use of graphics for instructional materials, including multimedia, texts, working aids, and slides. The guidelines are based on the most current empirical scientific research and are illustrated with a wealth of examples from diverse training materials. The authors show how to plan illustrations for various types of content, including facts, concepts, processes, procedures, and principles. The book also discusses technical and environmental factors that will influence how instructional professionals can apply the guidelines to their training projects.

Praise for the First Edition

"For years I've been looking for a book that links cognitive research on learning to graphics and instructional design. Here it is! Ruth Clark and Chopeta Lyons not only explain how to make graphics work—they've created a very interesting read, full of useful guidelines and examples."
Lynn Kearny, CPT, instructional designer and graphic communicator, Graphic Tools for Thinking and Learning

"Finally! A book that integrates visual design into the larger context of instructional design and development."
Linda Lohr, Ed.D., author, Creating Graphics for Learning and assistant professor, University of Northern Colorado

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Table of Contents

Acknowledgments vii

Foreword to the Second Edition ix

Introduction: Getting the Most from This Resource xiii

SECTION ONE: THE FOUNDATION 1

CHAPTER 1 The Power of Visuals 3

CHAPTER 2 Three Views of Instructional Visuals 15

CHAPTER 3 A Visual Design Model for Planning Graphics Systematically 29

SECTION TWO: HOW TO USE VISUALS TO SUPPORT PSYCHOLOGICAL LEARNING PROCESSES 45

CHAPTER 4 Graphics and Learning 49

CHAPTER 5 Plan Graphics That Direct Attention 65

CHAPTER 6 Plan Graphics That Leverage Prior Knowledge 85

CHAPTER 7 Plan Graphics That Minimize Irrelevant Mental Load 97

CHAPTER 8 Plan Graphics to Help Learners Build Mental Models 115

CHAPTER 9 Plan Graphics That Support Transfer of Learning 135

CHAPTER 10 Plan Graphics for Motivation and Learning 153

CHAPTER 11 Plan Graphics to Leverage Individual Differences 169

SECTION THREE: HOW TO VISUALIZE LESSON CONTENT 181

CHAPTER 12 How to Visualize Procedures 185

CHAPTER 13 How to Visualize Concepts 203

CHAPTER 14 How to Visualize Facts 217

CHAPTER 15 How to Visualize Processes 231

CHAPTER 16 How to Visualize Principles 247

SECTION FOUR: HOW TO PLAN AND COMMUNICATE YOUR VISUALS 265

CHAPTER 17 Determine the Context 269

CHAPTER 18 Design Your Visual Approach 287

CHAPTER 19 Visualize Individual Graphics 305

CHAPTER 20 Communicate and Lay Out Your Graphic Plans 323

CHAPTER 21 Apply the Principles 345

Glossary 368

References 379

About the Authors 388

Index 389

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Author Information

Dr. Ruth Colvin Clark is an instructional psychologist with a specialty in design and development of effective workforce learning. She is the author of e-Learning and the Science of Instruction and her book, Building Expertise, was awarded Outstanding Instructional Communication from the International Society of Performance Improvement.

Chopeta Lyons has created award-winning print and online learning products during her twenty-five years of developing training solutions. She has directed teams of designers, writers, programmers, audio talent, graphic designers, and artists to create custom solutions for the training needs of numerous corporations and organizations. She is the author of several articles on e-learning and a college textbook, Discover Writing.

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Graphics for Learning: Proven Guidelines for Planning, Designing, and Evaluating Visuals in Training Materials, 2nd Edition (US $82.00)

-and- e-Learning and the Science of Instruction: Proven Guidelines for Consumers and Designers of Multimedia Learning, 3rd Edition (US $65.00)

Total List Price: US $147.00
Discounted Price: US $110.25 (Save: US $36.75)

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