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E-book

Yahoo! Web Analytics: Tracking, Reporting, and Analyzing for Data-Driven Insights

ISBN: 978-0-470-55518-7
E-book
408 pages
August 2009
US $25.99 Purchase This E-book
Yahoo! Web Analytics: Tracking, Reporting, and Analyzing for Data-Driven Insights (0470555181) cover image
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Other Available Formats: Paperback

1. Getting started.

2. Content and advanced conversion tracking.

3. Enterprise Campaign Tracking.

4. Merchandizing tracking and reporting.

5. Advanced instrumentation.

6. Working report results.

7. Customizing report results.

8. Using basic reports as templates for customization.

9. Using dashboards.

10. Distinctive reports and usage.

11. Paid Search analysis and optimization.

12. Form analysis and optimization.

13. General content analysis and optimization.