  Kellogg on Marketing, 2nd Edition
ISBN: 978-0-470-58014-1
Hardcover
448 pages
August 2010
US $29.95
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The business classic, fully revised and updated for today's marketers
The second edition of Kellogg on Marketing provides a unique and highly regarded perspective on both the basics of marketing and on new issues that are challenging businesses today.
- Includes more than 60% new material on both fundamental marketing concepts and hot topics such as Product Innovation, Social Media, Marketing to Consumers at the Bottom of the Pyramid, and Internal Branding
- With a foreword by Philip Kotler
- The Kellogg School of Management is recognized around the world as the leading MBA program in Marketing
Along with the new material, the core concepts covered in the first edition have all been updated-including targeting and positioning, segmentation, consumer insights, and more. This is a must-have marketing reference.
Buy Both and Save 25%!
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Buy Kellogg on Marketing, 2nd Edition
(List Price: US $29.95)
with Trump University Marketing 101: How to Use the Most Powerful Ideas in Marketing to Get More Customers, 2nd Edition (List Price = US $24.95) Cannot be combined with any other offers. Learn more. |
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