Kellogg on Marketing, 2nd EditionISBN: 978-0-470-58014-1
Hardcover
448 pages
August 2010
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The second edition of Kellogg on Marketing provides a unique and highly regarded perspective on both the basics of marketing and on new issues that are challenging businesses today.
- Includes more than 60% new material on both fundamental marketing concepts and hot topics such as Product Innovation, Social Media, Marketing to Consumers at the Bottom of the Pyramid, and Internal Branding
- With a foreword by Philip Kotler
- The Kellogg School of Management is recognized around the world as the leading MBA program in Marketing
Along with the new material, the core concepts covered in the first edition have all been updated-including targeting and positioning, segmentation, consumer insights, and more. This is a must-have marketing reference.
Buy Both and Save 25%!
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Kellogg on Marketing, 2nd Edition (US $29.95)
-and- Trump University Marketing 101: How to Use the Most Powerful Ideas in Marketing to Get More Customers, 2nd Edition (US $24.95)
Total List Price: US $54.90
Discounted Price: US $41.17 (Save: US $13.73)
