The Retail Doctor's Guide to Growing Your Business: A Step-by-Step Approach to Quickly Diagnose, Treat, and Cure
It's one of the toughest economies in years, but don't fear-the doctor is in
Are you among the thousands of retailers frustrated by market challenges and looking for ways to take control of your business? Are you looking for the advice of an expert consultant, but unable to spend the money? Then The Retail Doctor's Guide to Growing Your Business is for you.
By providing a step-by-step approach to evaluate your current
business practices, The Retail Doctor offers professional
- Redesign your organizational structure
- Reap the maximum returns on your investment
- Keep your business financially healthy
Following the advice in these pages will help you devise a sound strategy to accomplish your goals and outperform your competitors. You'll also gain clear insight into all areas of human resource management, sales training, merchandising methods, and marketing.
While your competitors are looking for a magic bullet to solve their problems, with The Retail Doctor's Guide to Growing Your Business, you can be making changes that will guarentee enormous returns and financial success.
Introduction: What's Ailing You?
Chapter 1. Financials Are the Vital Signs to Measuring Your Success.
Chapter 2. The Anatomy of Successful Retail Store.
Chapter 3. The Right Employees Are Your Most Important Asset – How to Hire Right.
Chapter 4. Sell It or You're Dead.
Chapter 5. Clone Yourself to Train Effectively.
Chapter 6. Building and Coaching Your Team.
Chapter 7. What You Don't Know about the Web Could Kill You.
Chapter 8. It's Up to You Now.
The 13 Steps to Being a Top Salesperson.
About the Author.
—Tom Sullivan, Chairman/Founder, Lumber Liquidators
‘‘There’s no denying that retailers have taken
a beating lately. But the smart ones find a way to stop the
bleeding and start looking ahead for new opportunities. With his
plainspoken style and real-world anecdotes, Bob Phibbs gets back to
basics and provides a helpful guide for entrepreneurs determined to
survive the current downturn—and position themselves for the
next big upswing.’’
—Rod Kurtz, Senior Editor, Inc. magazine
‘‘Everyone knows that it is important to gain sales,
but most do not know what that really takes or how to do it. This
book will lead you on a journey that describes, analyzes, and
provides real world examples how to really affect change with your
business. If you will follow the treatment given, you’ll be
rewarded with the most important measures of a business’s
success—profits, not just sales.’’
—Georgette Mosbacher, President and CEO, Borghese Cosmetics
‘‘Bob Phibbs presents more useful information in his
typically direct and thought-provoking style that challenges you to
really assess the performance of your business, your employees, and
most importantly yourself. We often talk about personality types in
leadership training and development, but it is not typically
thought about in relation to the customer. Bob shows how these
personality types play a role for you, your employees, and your
customer, and how it can be most useful in looking for new
—Kurt Rachdorf, Retail Operations Senior Manager, LEGO
‘‘Phibbs’ no-nonsense approach to
understanding your business and how to improve it is direct and
refreshing. The concept of being objective and taking
responsibility for your business can quickly make all the
difference between success and failure, and Bob brings that to the
table right from the start of this book. Great inspiration for any
—Jeff Janke, Vice President, Retail Alliance Programs, Hunter Douglas Window Fashions
‘‘Bob blends his extensive retail experience and his
direct style to tell it like it is. As retailers, we may not always
likewhat he says, but it’s hard to argue with the basics of
running a successful business. In a market influenced by almost
endless competition for the consumer’s dollar, retailers need
to continually ask themselves tough questions about what TRULY
differentiates their offering. Bob effectively reminds us of this
hard reality. Bob’s analytical approach allows us to better
understand the filter throughwhichwe see our businesses. Only by
adjusting our focus are we able to evaluate the true state of
—Alistair Linton, Director of Retail Development, Benjamin Moore Paints
‘‘During my 30 years in the small business arena,
Bob stands out as a ‘pro’s pro’ in retail
marketing. If you’re determined to accelerate your growth,
his street-smart book is a must. Buy it, read it, do
—Steve Olson, Publisher, Franchise Update Media Group
‘‘Phibbs’ new book addresses everything
necessary to take the pulse of your retail operation so you can
find the cure. Whether it’s managing staff, merchandising, or
producing real sales, it prescribes a hands-on, real world,
step-by-step approach to managing your business. Good news! The
Doctor is in the house.’’
—Joseph Dagley, Yamaha Motor University
‘‘Bob Phibbs has been my go-to retail expert for
many years and his book shows why: he draws from a deep well of
knowledge, presenting his advice in practical, easy-to-digest
fashion. By explaining how entrepreneurs can evaluate themselves
and their customers, Phibbs tailors this book to specific
individual types that retailers will be quick to recognize. This is
not a shallow primer, but a comprehensive prescription from The
—Karen E. Klein, Small Business Columnist, BusinessWeek.com and the Los Angeles Times
‘‘Nothing in business is guaranteed. However, The
Retail Doctor’s Guide to Growing your Business is guaranteed
to help you gain insight into the do’s and don’ts of
successful retailing. Consider this book your survival manual to
compete in the challenging world of retail.’’
—Dean F. Shulman Sr., Vice President, Brother International
‘‘If you want to grow your business, the book in
your hand right now is the place to start. Bob Phibbs is one of the
top retail experts in the country; he’s not called The Retail
Doctor1 for nothing. This step-by-step guide will show
you—using real life examples and savvy strategies—just
how to get from here to where you want to be. My prescription for
small business success is to read The Retail Doctor’s1 Guide
to Growing Your Business.’’
—Steven D. Strauss, USA Today Small Business Columnist and author of The Small Business Bible.
‘‘Bob’s approach is no-nonsense, and his
back-to-basics philosophy is something a lot of retailers need to
hear right now. I would advise keeping a highlighter
—James Bickers, Senior Editor, RetailCustomerExperience.com
Whether you're a mom-and-pop, chain, franchise, or service business, The Retail Doctor's Guide to Growing Your Business by Bob Phibbs delivers spot-on advice so business owners can:
- Make over their small business to become profitable
- Effectively market their business online
- Understand how personality types affect their business
- Recognize how mark-ups, price points, and discounts affect their bottom line
- Avoid the common mistakes merchants make in a downturn
- Increase profitability on every transaction
Readers will receive the action steps they need to make change happen, offering practical and simple tactics to differentiate their companies from those of competitors. Known for his concrete advice and accessible style, Phibbs provides insights that can be immediately applied by the reader.
While others are out looking for the silver bullet to cure their business problems, readers of The Retail Doctor’s Guide to Growing Your Business will be guided through a series of easily managed small steps that will produce enormous returns.
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The Retail Doctor's Guide to Growing Your Business: A Step-by-Step Approach to Quickly Diagnose, Treat, and Cure (US $19.95)
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