“Success in soft skills or strategic communication is all about how other people feel after they have interacted with you – it’s like knowing what people say about you once you leave the room.” Easier said then done, Mark Jeffries teaches these skills in his latest book, THE ART OF BUSINESS SEDUCTION: A 30-Day Plan to Get Noticed, Get Promoted and Get Ahead (9780470596180; July 2010; Hardcover; $22.95).

After a successful self-publication of “What’s up with Your Handshake”, Mark Jeffries unleashes his timely advice in The Art of Business Seduction. So now if you are ready for that pay-rise, that new job or that big win – you have a new toolbox of innovative ideas, ready to use immediately!

This book allows readers to recognize what's essential in getting noticed for the right reasons and by the right people. Jeffries provides a concise personal success plan that teaches how to make the smart moves and say the right things to succeed in any business setting.

Seducing just about anyone to do business with you may seem challenging; however Jeffries gives us the key with his no-fail, four-step process Listen, Watch, Anticipate and React aka L-WAR. It is a scientific fact that if you incorporate behavioral changes into your life for 30 consecutive days, then these changes are incorporated into your lifestyle and become part of your routine -- a habit. A habit that pays real dividends!

After only thirty days of using Jeffries’ straightforward L-WAR (Listen, Watch, Anticipate, and React) approach, readers will be able to:

• Translate subtle clues in the voice, body language, and even handshake of others
• Maximize the persuasiveness of what is said and how it is being said 
• Use Networking secrets and be able to read someone’s secret signals
• Hone the "elevator pitch" and make the opening statement a positive shocker
• Own their image – taking advantage of the fact that they are always being judged

So much in business success depends on first impressions, personal interactions, and other intangible aspects of behavior. The Art of Business Seduction is a perfect combination of NETWORKING, PSYCHOLOGY, LANGUAGE, OBSERVATION, INTERPRETATION, INTELLIGENCE and INTEREST. This guide will allow readers to not only reinvent their business personality but become successful seducers.