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The Art of Business Seduction: A 30-Day Plan to Get Noticed, Get Promoted and Get Ahead

ISBN: 978-0-470-59618-0
224 pages
July 2010
The Art of Business Seduction: A 30-Day Plan to Get Noticed, Get Promoted and Get Ahead (047059618X) cover image


These days, more than ever, you need an edge to win the job, the sale, or the contract that you want. And once you have it, keeping it is part of the job. You're always selling yourself, getting re-hired everyday with everything you do and say.

The Art of Business Seduction elevates your game by allowing you to recognize what's essential in getting noticed for the right reasons and by the right people. You'll get powerful tools you can use immediately, including

  • A Strategic Communication plan
  • The no-fail, four-step L-WAR process (Listen, Watch, Anticipate, React)
  • Real-life exercises you can implement over thirty consecutive days that will then become a winning part of your routine and lifestyle

Your secret weapon in today's business struggle, The Art of Business Seduction peels away the hype to give you the unadorned facts on what will drive your continued, consistent success.

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Table of Contents

Acknowledgments vii

Introduction 1

Chapter 1 30-Day Master Seduction Plan Overview 11

Chapter 2 The L-WAR and Soft Skills Mindset: Using Innovative Tools to Become a Master of Business Seduction 23

Chapter 3 Listen 35

Chapter 4 Watching 53

Chapter 5 Anticipate and React 71

Chapter 6 Voice—Tone, Melody, Control, and the Words You Speak 99

Chapter 7 Networking Secrets 109

Chapter 8 The Elevator Pitch—Going Up 155

Chapter 9 Techniquette—The Etiquette of Technology 167

Chapter 10 Image 179

Chapter 11 Seduction Maintenance: Continuing to

Seduce . . . The L-WAR Journey Never Ends 191

Index 201

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Author Information

Mark Jeffries is a trusted advisor and communications consultant to the world's largest and most successful corporations, agencies, and accounting and law firms. As a keynote speaker and executive coach, Mark has built a business addressing professional conferences around the world and coaching top business executives, lawyers, and politicians. His leading clients include Ernst & Young, Microsoft, IBM, Boeing, Royal Bank of Canada, HSBC, and McDonald's. As a leader in the fields of strategic communication, influence, and soft skills, Mark's advice is widely sought in the corporate world as well as on TV and radio.

Visit www.markjeffries.com

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Press Release

July 01, 2010
The Art of Business Seduction

“Success in soft skills or strategic communication is all about how other people feel after they have interacted with you – it’s like knowing what people say about you once you leave the room.” Easier said then done, Mark Jeffries teaches these skills in his latest book, THE ART OF BUSINESS SEDUCTION: A 30-Day Plan to Get Noticed, Get Promoted and Get Ahead (9780470596180; July 2010; Hardcover; $22.95).

After a successful self-publication of “What’s up with Your Handshake”, Mark Jeffries unleashes his timely advice in The Art of Business Seduction. So now if you are ready for that pay-rise, that new job or that big win – you have a new toolbox of innovative ideas, ready to use immediately!

This book allows readers to recognize what's essential in getting noticed for the right reasons and by the right people. Jeffries provides a concise personal success plan that teaches how to make the smart moves and say the right things to succeed in any business setting.

Seducing just about anyone to do business with you may seem challenging; however Jeffries gives us the key with his no-fail, four-step process Listen, Watch, Anticipate and React aka L-WAR. It is a scientific fact that if you incorporate behavioral changes into your life for 30 consecutive days, then these changes are incorporated into your lifestyle and become part of your routine -- a habit. A habit that pays real dividends!

After only thirty days of using Jeffries’ straightforward L-WAR (Listen, Watch, Anticipate, and React) approach, readers will be able to:

  • Translate subtle clues in the voice, body language, and even handshake of others
  • Maximize the persuasiveness of what is said and how it is being said 
  • Use Networking secrets and be able to read someone’s secret signals
  • Hone the "elevator pitch" and make the opening statement a positive shocker
  • Own their image – taking advantage of the fact that they are always being judged

So much in business success depends on first impressions, personal interactions, and other intangible aspects of behavior. The Art of Business Seduction is a perfect combination of NETWORKING, PSYCHOLOGY, LANGUAGE, OBSERVATION, INTERPRETATION, INTELLIGENCE and INTEREST. This guide will allow readers to not only reinvent their business personality but become successful seducers.

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The Art of Business Seduction: A 30-Day Plan to Get Noticed, Get Promoted and Get Ahead (US $22.95)

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