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Profiting in Economic Storms: A Historic Guide To Surviving Depression, Deflation, HyperInflation, and Market Bubbles

ISBN: 978-0-470-59633-3
240 pages
November 2010
Profiting in Economic Storms: A Historic Guide To Surviving Depression, Deflation, HyperInflation, and Market Bubbles (0470596333) cover image


A look at lessons of the past that could help secure profits in an uncertain economic future

In this era of unprecedented economic disruption, author Dan Shaffer warns investors and traders to be skeptical of the day-to-day pronouncements of the media and financial pundits, and instead look to the lessons of history and long-term economic cycles to inform their financial decisions.

To successfully navigate today's economic storms, he asserts, investors need to break free of crowd psychology and think for themselves. Shaffer believes that the study of past financial crises provides the surest guide to assessing the current environment, and with this reliable resource he shows you exactly how to make the most of your time in today's markets with this effective approach.

  • Offers timely advice on surviving depressions, deflation, hyperinflation, and market bubbles
  • Compares our current economic and political situation with past financial crises and the rise and fall of other civilizations

By understanding the "big picture," and refusing to be manipulated, you can better protect your assets and move in and out of trends to make big profits. This book will show you what it takes to make these moves, and excel in today's uncertain economic environment.

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Table of Contents




Chapter 1: The Current Economic Storm.

Is It Deflation or Depression?

The Government Cannot Save this Sinking Ship.

Protecting What You Have.

Profiting from the Coming Deflationary Depression.

Preparing for the Next Hyper-Inflation Cycle.


Part I: Human Nature in Economic Storms.

Chapter 2: Battling Your Natural Instincts.

The Hopeful Investor.

The Fearful Investor.

The Herd or Crowd Effect.

Believing in Others.


Chapter 3: Getting What You Want Out of Life and Trading.

Winning with the Hand You’re Dealt.

Gaining the Investment Edge through the Powers Within.

Part II: Deciphering the Financial System.

Chapter 4: Do Economic Releases Tell the Whole Truth?

The Ripples from a Drop of Data.

What Revised Releases Tell Us.

Putting the Numbers in Perspective.

Don't Believe Everything You Hear, Read, or See.

Chapter 5: Accounting Irregularities and Financial Statement Shenanigans

Cash versus Accrual Accounting

A Problem with Training and Resources

Why There are So Many Frauds

The GE Restatement

Accounting's Many Disguises


Chapter 6: Whatever Happened to Modern Portfolio Theory and Asset Allocation Models?

The Effect of Asset Pricing Shifts on Modern Portfolio Theory.

The Failure of Efficient Market Hypothesis.


Part III: Learning from the Past.

Chapter 7: Fallen Civilizations.

Roman Empire.

Ancient Greece.

Ancient Egypt.

Why Look at History?

Chapter 8: The History of the United States Banking System.

Bank of North America (1782-1785).

The First Bank of the United States (1791-1811).

The Second Bank of the United States (1816-1836).

The Free Banking Era (1837-1862).

National Banks (1863-1913).

The Federal Reserve System (1913-Present).

Leading the United States into the Next Cycle.

Who Owns the Federal Reserve?

Chapter 9: Famous Market Manias

The Tulip Bulb Mania (1634-1637).

The South Sea Bubble (1719-1722).

The Dow Jones Industrial Average (1921-1932).

The Value Line Composite Index (1965-1975).

The Spot Gold Bubble (1975-2000).

The Nikkei 225 Index (1985-2009?).

The Dow Again (1980-2009?).

Detecting the Next Market Mania.

Part IV: Nature's Role in Engineering the Markets.

Chapter 10: Natural Cycles and the Financial Markets.

Using Solar Cycles as Indicators.

Nature's Lessons for Finance.

Living In Tune with the Cycles.

Chapter 11: Investment Cycles.

The Delta Phenomenon.

Elliott Wave Principle.

Fibonacci Numbers.

Terry Laundry's T Theory.


Chapter 12: Engineering of the Markets.

The Floor Trader's Pivot Points.

Finding Your Trading Style.

Identifying the Engineers.

Chapter 13: The Bottom Line.

Recognizing Cycles Everywhere.

What to Do Right Now.

Up Next: Inflation or Hyper-Inflation.

And Then: The New Bubble.


About the Author.


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Author Information

Daniel S. Shaffer is president and CEO of Shaffer Asset Management, Inc. He is a certifi ed public accountant (CPA) as well as chartered fi nancial consultant (ChFC). He has a master's of science degree in accounting from New York University and bachelor's degree in speech communications from Syracuse University.
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Press Release

November 08, 2010
Profiting in Economic Storms

The Great Recession has left many people frightened about financial security and the future. The economic outlook is dismal: unemployment is rising, consumer spending is declining, and the housing market continues to deteriorate. Yet, the media portrays the economy on the upswing. Who can we trust with economic decisions for our future, when what we’ve been told, doesn’t seem to materialize?

In PROFITING IN ECONOMIC STORMS: A Historic Guide to Surviving Depression, Deflation, Hyperinflation, and Market Bubbles (Wiley, November 2010, $49.95), financial expert and author, Daniel Shaffer, helps people navigate their financial decisions in this era of economic disruption. Rather than rely on the financial advice from the day-to-day pronouncements of the media and financial pundits, Shaffer urges us to instead, look to the lessons of history and long-term economic cycles to secure profits.

After years of speaking about investment cycles, trading and money management methodologies, Shaffer shares his research and thoughts with the goal of helping others including investors, traders, and money managers to help achieve success no matter what the economic condition. More importantly, he shares the value of breaking free from crowd psychology and provides the tools needed to make investment decisions for ourselves.

Divided into four comprehensive parts, PROFITING IN ECONOMIC STORMS details how to

  • Understand human nature and its role in influencing everything from how we invest to the direction of the markets
  • Decipher the financial system by understanding the reality and sources of economic data, financial statements, and asset allocation models
  • Understanding the history of fallen civilizations, the U.S. banking system structural flaws, and market manias that repeat themselves throughout history
  • Examine how markets are engineered, explore natural occurrences that can be tied into market cycles, and observe market movements that sometimes can be explained mathematically

PROFITING IN ECONOMIC STORMS helps you to examine the “big picture” to help navigate your decisions in order to better protect you and your assets and move in and out of trends to reap big profits. By understanding different market cycles, Shaffer illustrates what it takes to make the right moves and excel in today’s economic environment.

For more information about PROFITING IN ECONONOMIC STORMS or to arrange an exciting, informative, and thought provoking interview with Daniel Shaffer, please contact Newman Communications.

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Profiting in Economic Storms: A Historic Guide To Surviving Depression, Deflation, HyperInflation, and Market Bubbles (US $49.95)

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