Robert's Rules of Innovation: A 10-Step Program for Corporate Survival
From a leader in innovation best practices, 10 simple and practical steps your business must take to achieve profitable growth, through innovation
In this timely guide, innovation expert and former CEO Robert Brands presents the best practices for today's "innovate or die" world, in the form of 10 simple and practical steps your business must take to achieve growth through innovation.
Robert's Rules of Innovation™ simply,
intelligently, and entertainingly creates order from the chaos
imposed by today's misguided mandate for "addition by subtraction"
profitability. Concisely, Robert's Rules of
- Distills Robert Brands' wealth of experience as a leader of international product development teams
- Explains why innovation is imperative
- Provides the practical steps needed to deliver innovation
- Draws upon the wisdom of global business leaders and is filled with real world examples, anecdotes, and practices
Timely, accessible, and indispensable, Robert's Rules of Innovation™ is a road map for success through sustainable innovation with a clear message: innovation is the lifeblood of business and the secret to outperforming your competition. Direct and practical, Robert's Rules of Innovation™ is a must-read for managers at all levels.
CHAPTER 1 INNOVATION, SURVIVAL, AND THE "AHA!" MOMENT.
How Do I Get to "Aha!"?
Innovation Is Not a Luxury.
Where Does Innovation Begin?
CHAPTER 2 THE INNOVATOR'S MANIFESTO ROBERT'S RULES OF INNOVATION.
No Risk, No Innovation.
New Product Development Process.
Training and Coaching.
Observe and Measure.
Net Result and Reward.
CHAPTER 3 THE INNOVATION AUDIT THE INVALUABLE DISCOVERY PROCESS THAT SETS THE STAGE FOR ACTION.
The Audit Process.
The Short Audit.
The In-Depth Audit.
The Importance of Establishing a Benchmark.
CHAPTER 4 INNOVATION EMANCIPATION KEYS TO FREEING YOUR INNER INNOVATOR.
Defeating Devil's Advocates to Become an Agent for Change.
Innovation Democratization is the Key.
The Role of the Consensus Builder.
The Path of an Innovation Champion.
The Innovation Pay-Off: A Quick, Real-Life Story.
CHAPTER 5 INNOVATION IN THE TIME OF MULTINATIONAL TEAMS.
The Care and Feeding of Creatives.
For Creative People, It's About More Than Money.
Babel, Babble and the Global Team Leader.
Team Building, One Step at a Time.
Viva la Difference!
Aretha Was Right: It's All About R-E-S-P-E-C-T.
CHAPTER 6 PATENTLY OBVIOUS THE CARE AND FEEDING OF YOUR INTELLECTUAL PROPERTY.
Intellectual Property: The Big Picture.
Intellectual Property 101.
Frequently Asked Questions.
Remember: The Wolves Are Always At the Door.
CHAPTER 7 INNOVATION IMPLEMENTATION.
Define Your Organization's Needs.
NPD Process in Action.
Creating a Roadmap to Success.
Guidelines for Progress.
CHAPTER 8 INNOVATION CHECKLIST.
Or, If You Really Want Your Innovation Program To Flop…
Advice – and Encouragement -- from the Pros: A Roundtable Discussion.
Sustainable Innovation and You.
APPENDIX A PRODUCT DEVELOPMENT PROCESS.
APPENDIX B THE FIVE STAGES OF THE PRODUCTION DEVELOPMENT PROCESS: EXAMPLE 1
APPENDIX C. THE FIVE STAGES OF THE PRODUCTION DEVELOPMENT PROCESS: EXAMPLE 2
Key Resources and Links.
About the Authors.
ROBERT F. BRANDS is President and founder of Brands & Company, LLC (www.innovationcoach.com). Having gained hands-on experience in bringing innovation to market, creating and improving the necessary product development processes and needed culture, he delivered on his charter to bring "at least one new product per year to market"resulting in double-digit profitable growth and share-holder value.
MARTIN J. KLEINMAN is a New Yorkbased business writer and marketing communications specialist (www.commstratpr.com). His experience includes work at a wide range of companies, such as DuPont, Johnson & Johnson, Mattel, Infiniti Automobiles, Coors, American Express, Fidelity, and more.
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