Roar! Get Heard in the Sales and Marketing Jungle: A Business FableISBN: 978-0-470-59879-5
Hardcover
211 pages
April 2010
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Chapter 2 Visiting the V.P.
Chapter 3 Following Up.
Chapter 4 The 3,500-Year-Old Process.
Chapter 5 The Wise Buyer.
Chapter 6 The Cynical Buyer.
Chapter 7 The Simple Buyer.
Chapter 8 The Disinterested Buyer.
Chapter 9 The Referral.
Chapter 10 The Sales Call.
Epilogue.
Summary of ROAR! Concepts.
Integrating the ROAR! Approach.
Our Inspiration.
Acknowledgments.
About the Authors.
Bonus Chapter and Coupon.
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Roar! Get Heard in the Sales and Marketing Jungle: A Business Fable (US $22.95)
-and- Engage!: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web, Revised and Updated (US $18.95)
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