Wiley
Wiley.com
Print this page Share

Roar! Get Heard in the Sales and Marketing Jungle: A Business Fable

ISBN: 978-0-470-59879-5
211 pages
April 2010
Roar! Get Heard in the Sales and Marketing Jungle: A Business Fable (0470598794) cover image
Don't just get your message out. ROAR it out!

In this captivating parable, you'll follow Ryan Miller, an executive struggling with reduced sales in a challenging economy. Ryan is mentored by his old Livingston, New Jersey high school friend, Lenny Bernstein, now a Hasidic Jew in Brooklyn having great success in his packaging business. Over a series of lunches around New York City, Lenny shares the key insights that have driven his sales through the roof, while allowing him to run his business efficiently-and still have plenty of time for family. Lenny explains the simple mnemonic R-O-A-R

  • Recognize the four types of buyers
  • Observe from the buyer's perspective, and adapt your message
  • Acknowledge the buyer's special wants and needs
  • Resolve the buyer's issues

Praised by renowned money manager Ken Fisher, Roar! gives you a 3,500-year-old sales secret that has never before been articulated in a business context, one you can use to recharge your sales operation and revitalize both your business and your life. It may be a jungle out there, but it's a little less scary once you know how to ROAR!

See More
Chapter 1 The Meeting.

Chapter 2 Visiting the V.P.

Chapter 3 Following Up.

Chapter 4 The 3,500-Year-Old Process.

Chapter 5 The Wise Buyer.

Chapter 6 The Cynical Buyer.

Chapter 7 The Simple Buyer.

Chapter 8 The Disinterested Buyer.

Chapter 9 The Referral.

Chapter 10 The Sales Call.

Epilogue.

Summary of ROAR! Concepts.

Integrating the ROAR! Approach.

Our Inspiration.

Acknowledgments.

About the Authors.

Bonus Chapter and Coupon.

See More
Kevin Daum is the founder of TAE International, a marketing consultancy that helps companies deliver The Awesome Experience through compelling messaging, intentional marketing, and memorable delivery. He has a degree in theatre and is an Inc. 500 entrepreneur whose sales and marketing techniques resulted in more than $1 billion in sales. Kevin is a graduate of the MIT Entrepreneurial Executive Leadership program, a former board member of the Entrepreneurs' Organization (comprising 7,200 CEOs), and the National Columnist for Smart Business magazine. Kevin and his team of consultants deliver programs on customer experience, marketing, and creativity. Visit Kevin online at www.KevinDaum.com.

Daniel A. Turner is President and founder of TCG, an Inc. 500 company that has saved taxpayers over $250 million. Dan is on the board of the Entrepreneurs' Organization and is a graduate of the MIT Entrepreneurial Executive Leadership program.

See More
April 19, 2010
Everyone Needs to Sell Something to Someone Sometime!

In this captivating fable, Kevin Daum tells the story of Ryan Miller—an executive struggling with reduced sales in a challenging economy—as he reconnects and learns from his old New Jersey high school friend Lenny Goldstein, now a Brooklyn Hasidic Jew running a successful packaging business. 

Over a series of lunches at real kosher restaurants throughout New York City, Lenny shares centuries old communications insights that are now driving his sales through the roof, even in tough economic times. They’re even improving his family life. 

In ROAR! GET HEARD IN THE SALES AND MARKETING JUNGLE (Wiley, $22.95, April 2010), Daum and his co-author, Daniel Turner, show how to create a compelling message and reveal the identification of buyer types in a process used successfully for 3500 years.  They provide a simple mnemonic device to help the reader remember how to communicate effectively with buyers: 

  • Recognize the buyer to whom you are communicating.
  • Observe from the buyer's perspective.
  • Acknowledge the buyer's position.
  • Resolve the buyer's issues. 

Praised by renowned money manager Ken Fisher, ROAR! can be used to recharge your sales operation and revitalize both your business and your life.  The first print run includes a special bonus “personal success” chapter and webinar coupon.

See More
Buy Both and Save 25%!
+

Roar! Get Heard in the Sales and Marketing Jungle: A Business Fable (US $22.95)

-and- Engage!: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web, Revised and Updated (US $18.95)

Total List Price: US $41.90
Discounted Price: US $31.42 (Save: US $10.48)

Buy Both
Cannot be combined with any other offers. Learn more.
Back to Top