Marketing 3.0: From Products to Customers to the Human Spirit
Hermawan Kartajaya is the founder and CEO of MarkPlus, Inc. and is one of the "50 Gurus Who Have Shaped the Future of Marketing" according to the Chartered Institute of Marketing, United Kingdom.
Iwan Setiawan is a senior consultant at MarkPlus, Inc. where he consults for clients on marketing strategies.
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