Marketing 3.0: From Products to Customers to the Human Spirit
About the Authors.
PART I: Trends.
Chapter One: Welcome to Marketing 3.0.
Chapter Two: Future Model for Marketing 3.0.
PART II: Strategy.
Chapter Three: Marketing the Mission to the Consumers.
Chapter Four: Marketing the Values to the Employees.
Chapter Five: Marketing the Values to the Channel Partners.
Chapter Six: Marketing the Vision to the Shareholders.
PART III: Application.
Chapter Seven: Delivering Socio-Cultural Transformation.
Chapter Eight: Creating Emerging Market Entrepreneurs.
Chapter Nine: Striving for Environmental Sustainability.
Chapter Ten: Putting It All Together.
Buy Both and Save 25%!
Marketing 3.0: From Products to Customers to the Human Spirit (US $24.95)
Total List Price: US $44.90
Discounted Price: US $33.67 (Save: US $11.23)