Marketing 3.0: From Products to Customers to the Human SpiritISBN: 978-0-470-59882-5
Hardcover
208 pages
May 2010
 Add to Cart
 |
Preface.
About the Authors.
PART I: Trends.
Chapter One: Welcome to Marketing 3.0.
Chapter Two: Future Model for Marketing 3.0.
PART II: Strategy.
Chapter Three: Marketing the Mission to the Consumers.
Chapter Four: Marketing the Values to the Employees.
Chapter Five: Marketing the Values to the Channel Partners.
Chapter Six: Marketing the Vision to the Shareholders.
PART III: Application.
Chapter Seven: Delivering Socio-Cultural Transformation.
Chapter Eight: Creating Emerging Market Entrepreneurs.
Chapter Nine: Striving for Environmental Sustainability.
Chapter Ten: Putting It All Together.
Index.
Buy Both and Save 25%!
+
Marketing 3.0: From Products to Customers to the Human Spirit (US $24.95)
-and- Marketing in the Age of Google: Your Online Strategy IS Your Business Strategy, Revised and Updated (US $19.95)
Total List Price: US $44.90
Discounted Price: US $33.67 (Save: US $11.23)