Wiley
Wiley.com
Print this page Share

Beyond Viral: How to Attract Customers, Promote Your Brand, and Make Money with Online Video

ISBN: 978-0-470-59888-7
282 pages
September 2010
Beyond Viral: How to Attract Customers, Promote Your Brand, and Make Money with Online Video (0470598883) cover image
Promote your product using the most visceral form of social media-online video

Learn how to create cost-effective videos, engage your customers, compel them to measurable behaviors (awareness, intent, and purchase), and sustain your brand online. Beyond Viral gives you the tools and tricks to successfully use online video to reach your business goals.

  • Author Kevin Nalty is the only career marketer who doubles as one of the most-viewed YouTube comedians
  • Foreword by veteran vlogger David Meerman Scott
  • First-hand case studies of leading brands include Microsoft, Starbucks, GE, MTV, Mentos, Holiday Inn, and Fox Broadcasting
  • Learn from the successes of top companies and startups as well as the pitfalls and mistakes many of them are making

Online video has huge potential, mostly untapped. Put your business at the forefront of this important medium with the proven methods described by Beyond Viral.

See More
Foreword (David Meerman Scott).

Acknowledgments.

About the Author.

Introduction.

Chapter 1 The Least a Marketer Needs to Know.

Chapter 2 Flavors of Video: From Skateboarding Cats to Pro.

Chapter 3 Viral Video Is Dead.

Chapter 4 Video’s Role in the Marketing Funnel.

Chapter 5 The Most Visceral Form of Social Media.

Chapter 6 Inside YouTube.

Chapter 7 Agencies Searching for Role.

Chapter 8 Learning from Online-Video “Stars.”

Chapter 9 Marketing via Webstars.

Chapter 10 Paid Video Advertising.

Chapter 11 Measuring ROI and Performance of Online Video.

Chapter 12 Video and Search Engine Optimization.

Chapter 13 How to Get Popular on YouTube.

Chapter 14 Can You Make Money from Online Video?

Chapter 15 Guerrilla Video for Entrepreneurs and Cause-Related Marketing.

Chapter 16 Learning from Obama Girl by Ben Relles.

Chapter 17 Insider Information: Behind the Curtain.

Chapter 18 The Future of Online Video.

Notes.

Index.

See More
KEVIN H. NALTY, known as “Nalts” on YouTube, is the only career marketer who doubles as one of the most viewed YouTube comedians. Formerly a marketing director at Merck and Johnson & Johnson, Nalty currently helps leading brands—including Fox Broadcasting, Microsoft, InterContinental Hotels Group, Cox Communications, and Coke—market via online video. Visit NaltsConsulting.com.
See More
September 15, 2010
YouTube Sensation "Nalts" Writes Book on How Online Video Can Make You Money!

If you haven’t already, go to YouTube immediately and search “Nalts”. Kevin Nalty has fooled millions of online-video viewers into thinking he is a celebrity. However, Kevin Nalty is an online-video creator, a dad, video enthusiast, and career marketer gone viral.

As the most viewed personality on YouTube, Kevin Nalty continues to wow viewers with his lowbrow humor and comedic-like style. You name it; Kevin’s done it. Anything from heartfelt family moments to sophomoric candid-camera style pranks.   He has actively participated in the growth of YouTube since its conception in 2005. Now 5 years later, Kevin has created more than 1,000 videos with millions of views. 

With his new book, BEYOND VIRAL: How to Attract Customers, Promote Your Brand, and Make Money with Online Video (Wiley; ISBN: 9780470598887; Hardcover; $24.95), Kevin Nalty joins well known authors including Brian Halligan, Jim Sterne and Steve Garfield in the successful New Rules of Social Media Series created by the sought-after speaker/author/expert, David Meerman Scott. This book teaches how to create cost-effective videos, sustain a brand online, engage customers and compel them to measurable behaviors.

How is BEYOND VIRAL different than other online video books? According to Kevin Nalty, they’ve missed their mark based on the below theories:

1.)    The medium is changing so rapidly that none of us understand it entirely

2.)    The majority of YouTube books are simply dull how-to instructions

3.)    Many of the books focus on video production and not business implications

4.)    Some are written by writers (“Nalts” is not a writer, he’s an online-video creator)

BEYOND VIRAL also gives case studies of leading brands including Microsoft, Starbucks, GE, MTV, Mentos, Holiday Inn, and Fox Broadcasting.  Readers will learn the successes of these top companies and startups as well as the mistakes many of them are making.

Viral video is dead and according to Kevin Nalty this is a golden opportunity for businesses. BEYOND VIRAL is not about how to become the next “Nalts” but how to make and promote video that will build customer loyalty, increase brand awareness and boost sales.

See More
Buy Both and Save 25%!
+

Beyond Viral: How to Attract Customers, Promote Your Brand, and Make Money with Online Video (US $24.95)

-and- Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business, Revised and Updated Edition (US $19.95)

Total List Price: US $44.90
Discounted Price: US $33.67 (Save: US $11.23)

Buy Both
Cannot be combined with any other offers. Learn more.
Back to Top